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Senior Marketing and Press Officer
Salary not available. View on company website.
WALLACE COLLECTION, City of Westminster
- Onsite working
- Full time
- Permanent
Posted today, 14 Jun
Job ref: d921d1fdd48049948a00132c0354c5dc
Full Job Description
- With the Head of Digital and Audiences and contracted media agencies, conceive and deliver effective marketing campaigns including media planning across print, digital, OOH and onsite.
- Conceive, write and schedule engaging paid and promoted social content to support the Collection's exhibitions, revenue programming and emerging strategic objectives.
- Conceive and deliver paid partnership and organic influencer campaigns.
- Seek opportunities to work with external partners on reciprocal social media/PR initiatives.
- Work with audience insights colleagues and visitor data to ensure campaigns are tailored and effective in attracting target audiences and underpinning the Audience Development Strategy.
- Manage media requests including facilitating photoshoots, filming and image requests.
- Secure listings and other media coverage for the Collection's exhibitions and programmes. Press
- Working closely with the Collection's press agency, cultivate relationships with key press and media contacts including editors, journalists, freelancer writers and photographers.
- Plan and manage press views and early press for the Collection's exhibitions and displays.
- Manage the Collection's Press inbox, responding to enquiries for information and images. Owned Channels and Assets
- Conceive, write and deliver engaging organic content for the Collection's social channels, commissioning new and varied content when feasible.
- Write, design and schedule the Collection's regular subscriber e-news; coordinate and oversee the wider e-news portfolio for the Collection, ensuring consistency of brand and voice.
- Be proactive in identifying new content opportunities, working with the wider Digital and Audience team to shape and create new written and filmed content for social and web.
- Manage the Collection's online communities on Facebook, Twitter and Instagram, facilitating conversations and identifying and resolving queries/DMs.
- Manage stakeholder relationships across the Collection, ensuring consistency with brand and visual identity. General
- Design and edit marketing material where feasible.
- Collate and prepare relevant KPIs and other statistical data, and maintain and improve administrative systems to ensure effective recordkeeping and easy retrieval of information.
- Record budgetary spend and maintain accurate invoice and payment records; uphold the department's Service Agreement framework.
- Ensure proactive compliance with the Collection's policies.
- Undertake other appropriate duties as reasonably directed by the Collection.
Extensive experience of conceiving and delivering effective marketing campaigns for an audience/client-focused organisation, preferably within the culture/heritage/voluntary sector. - Demonstrable experience of working with press and media agencies and/or working directly with press contacts and delivering media planning.
- Demonstrable experience of social platform management and online community cultivation.
- Experience of writing engaging promotional copy and/or press releases.
- Excellent written and verbal communication; ability to communicate clearly and effectively.
- Highly-developed interpersonal skills with the ability to work with a wide range of individuals.
- Strong time management skills with an ability to plan effectively and manage competing priorities successfully.
- Ability to problem-solve and work on own initiative without close supervision.
- Good knowledge of Mailchimp and Later/social scheduling tools, as well as mainstream design software e.g. InDesign and administrative packages including CRMs, Microsoft Office365 and Zoom. Desirable
- Experience of contributing to Audience Development strategies and in content creation.
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