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Senior Marketing and Press Officer

WALLACE COLLECTION, City of Westminster

Senior Marketing and Press Officer

Salary not available. View on company website.

WALLACE COLLECTION, City of Westminster

  • Full time
  • Permanent
  • Onsite working

Posted 2 weeks ago, 14 Jun | Get your application in now before you miss out!

Closing date: Closing date not specified

job Ref: d921d1fdd48049948a00132c0354c5dc

Full Job Description

  • With the Head of Digital and Audiences and contracted media agencies, conceive and deliver effective marketing campaigns including media planning across print, digital, OOH and onsite.
  • Conceive, write and schedule engaging paid and promoted social content to support the Collection's exhibitions, revenue programming and emerging strategic objectives.
  • Conceive and deliver paid partnership and organic influencer campaigns.
  • Seek opportunities to work with external partners on reciprocal social media/PR initiatives.
  • Work with audience insights colleagues and visitor data to ensure campaigns are tailored and effective in attracting target audiences and underpinning the Audience Development Strategy.
  • Manage media requests including facilitating photoshoots, filming and image requests.
  • Secure listings and other media coverage for the Collection's exhibitions and programmes.
    • Press
  • Working closely with the Collection's press agency, cultivate relationships with key press and media contacts including editors, journalists, freelancer writers and photographers.
  • Plan and manage press views and early press for the Collection's exhibitions and displays.
  • Manage the Collection's Press inbox, responding to enquiries for information and images.
    • Owned Channels and Assets
  • Conceive, write and deliver engaging organic content for the Collection's social channels, commissioning new and varied content when feasible.
  • Write, design and schedule the Collection's regular subscriber e-news; coordinate and oversee the wider e-news portfolio for the Collection, ensuring consistency of brand and voice.
  • Be proactive in identifying new content opportunities, working with the wider Digital and Audience team to shape and create new written and filmed content for social and web.
  • Manage the Collection's online communities on Facebook, Twitter and Instagram, facilitating conversations and identifying and resolving queries/DMs.
  • Manage stakeholder relationships across the Collection, ensuring consistency with brand and visual identity.
    • General
  • Design and edit marketing material where feasible.
  • Collate and prepare relevant KPIs and other statistical data, and maintain and improve administrative systems to ensure effective recordkeeping and easy retrieval of information.
  • Record budgetary spend and maintain accurate invoice and payment records; uphold the department's Service Agreement framework.
  • Ensure proactive compliance with the Collection's policies.
  • Undertake other appropriate duties as reasonably directed by the Collection.

    Extensive experience of conceiving and delivering effective marketing campaigns for an audience/client-focused organisation, preferably within the culture/heritage/voluntary sector.
  • Demonstrable experience of working with press and media agencies and/or working directly with press contacts and delivering media planning.
  • Demonstrable experience of social platform management and online community cultivation.
  • Experience of writing engaging promotional copy and/or press releases.
  • Excellent written and verbal communication; ability to communicate clearly and effectively.
  • Highly-developed interpersonal skills with the ability to work with a wide range of individuals.
  • Strong time management skills with an ability to plan effectively and manage competing priorities successfully.
  • Ability to problem-solve and work on own initiative without close supervision.
  • Good knowledge of Mailchimp and Later/social scheduling tools, as well as mainstream design software e.g. InDesign and administrative packages including CRMs, Microsoft Office365 and Zoom.
    • Desirable
  • Experience of contributing to Audience Development strategies and in content creation.

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