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Debenhams Retail, City Centre, Manchester
- Onsite working
- Full time
- Permanent
Posted today, 10 Jun
Job ref: c0aaa86154fa4add926ae52c1607e4fc
Full Job Description
We have an exciting opportunity for a proactive and motivated SEO Manager to join our team. Reporting into the Head of Digital and Customer Marketing, you will be responsible for supporting our onsite & technical SEO strategy, supporting key projects, reporting & new initiatives to help us drive efficiency and growth. This role would suit a hands-on individual who is interested in fashion & passionate about SEO, looking to develop their career in a fast-paced and growing business where we have extensive capability to make changes. You'll be our dedicated SEO specialist working as part of the wider digital team, onsite in Manchester. We are looking for someone with technical expertise rather than the content side of SEO so you must have a passion for the numbers and reporting. WHAT YOU'LL BE DOING · Delivery of the SEO strategy and outlook. · Ensure the website remains SEO optimised from a technical and content standpoint. · Manage the team & task flow across all SEO touchpoints, with an increased focused on the technical side. · Support the wider business, including ecommerce, VM and product teams for search insight, market demand and SEO recommendations. · Feed into marketing campaigns from an SEO perspective. · Use Google Analytics, SEMrush, Search Console, and similar tools to spot SEO trends, issues, and opportunities. · Provide detailed analysis on any changes that impact SEO traffic and revenue. · Ensure SEO activities align with business objectives and follow a revenue-first approach. · Work closely with the translation team to ensure we deliver quality content for international expansion. · Drive the SEO A/B testing plan with the tech & UX team to ensure we validate opportunities. · Conduct extensive keyword research and gap analysis to ensure maximum product and landing page coverage. · Increase ranking and traffic from SEO on key product categories and markets, including a focus on driving traffic from products in free Shopping listings · Ensure Digital PR campaign effectiveness and adjust as necessary. · Lead for SEO on offsite SEO campaigns in target markets. · Working with the Head of SEO to ensure SEO aligns with all digital channels for optimum results., 1. If we believe you could be a great fit for the role, we'll invite you for an informal conversation via phone or Microsoft Teams with a member of our Talent Team 2. If successful, you'll then meet with the Line Manager to discuss your experience in more detail and explore the value you can bring to the team 3. Most of our hiring processes consist of two stages. You may also be asked to meet with Senior Leadership and/or present a task/project
· Previous and proven SEO experience (fashion / retail would be beneficial) · Demonstrative solution-oriented thinking, you excel at turning obstacles into opportunities. · Your strong numerical skills and commercial awareness enable you to prioritise work effectively, focusing on the best effort-to-return ratio. · Proven expertise in SEO that has resulted in impressive ranking performance in competitive search landscapes. · Robust content expertise that shows how we can use content to benefit users commercially and enhance search performance. · Proven experience in executing SEO campaigns aimed at securing topically relevant backlinks. · A blend of creative and analytical skills with experience working with large volumes of data to extract actionable insight. · Social media aware - you see SEO beyond Google and have experimented with social/TikTok SEO, using social listening to identify current trends. · Strong experience with Microsoft Excel/Google Sheets to be able to do advanced reporting/analysis and support junior team members to create process efficiencies. · Strong presentation skills with the ability to articulate and clearly explain the concept of SEO and requirements needed. · Experienced in using GA4 alongside other SEO tools for example Search Console, Screaming Frog, SEMRush, AHREFs and more. · Experience using Google Merchant Center to optimise for Free Shopping traffic and revenue. · Self-motivated and enthusiastic approach to work, we want positive vibes! · Ambitious, driven individual who excels in challenging environments. · Team player who is able to work with multiple business functions to achieve objectives. · Ability to work to tight deadlines and prioritise workload to adhere to business-needs. · An exceptional eye for detail, you can spot a needle in a haystack. · Python, JavaScript, PHP, HTML experience will be beneficial.
At boohooMAN, we're redefining menswear with bold style, fearless innovation, and a fresh take on fashion that sets us apart from the rest. With a focus on streetwear, tracksuits & going-out-gear, product is everything to us and we don't do anything substandard, not now, not ever! We pay attention to detail and we keep our products on-point to ensure our customers 'fits are consistently on lock. We're constantly responding and reacting to stay ahead of the game and deliver you the best in fashion 24/7., At Debenhams Group, we are a diverse portfolio of five core brands (boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams) alongside a dynamic marketplace model and a growing financial services division, it keeps us pretty busy! We don't stand still - we lead, evolve, and redefine online fashion. With bold ambitions and big energy, we're on a mission to be the best, delivering the strongest propositions to our customers in the most engaging, innovative, and efficient ways possible. We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you're someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you'll love it here. We want visionaries, disruptors, and doers, people who bring fresh thinking, relentless energy, and the drive to make an impact.
2025 is a year for making bold moves, delivering real results, and driving forward with unstoppable momentum. If that excites you, then you belong at Debenhams Group. Let's lead the change together. Benefits Include: (subject to level and eligibility)
- Highly competitive bonus scheme, company pension, share schemes, private medical cover, and life assurance
- Access to an on-site gym (Techno Equipment) and free weekly yoga and fitness classes
- 40% discount across four brands and 20% off at Debenhams
- A comprehensive wellbeing package to support your health and lifestyle
- Some of our offices are dog-friendly, so your furry friend can join you at work
- Ongoing learning and development opportunities with great internal career progression
- On-site canteen serving breakfast, lunch, snacks, and hot drinks daily
- Free season ticket loan #LI-LF1 #LI-onsite #LI-SEO #LI-marketing
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