CRM Marketing Executive
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Salary not available. View on company website.
The Very Group, Liverpool
- Onsite working
- Full time
- Permanent
Posted today, 12 Jun
Job ref: b4c0c149507b4aceb57fe8ed45ad4796
Full Job Description
This is an exciting opportunity to work on our strategic partner CRM programme, providing high profile brands (such as Samsung, Apple, PlayStation and Adidas) with enhanced, innovative CRM contacts, tailored to their product ranges. You will be responsible for developing and deploying targeted, behavioural led customer contacts across multiple channels, including emails, push notifications, targeted content and SMS. You will work closely with many teams across the business to engage our customers through timely, relevant and motivating customer communications. All designed to grow sales, customer retention and deliver added value benefit for our key partner brands. Some of the key responsibilities are outlined below:
- Understand programmatic CRM and behavioural trigger campaigns including targeting, personalisation, segmentation and lifecycle events.
- Devise motivating customer campaigns in line with our digital strategy and available third party platform functionality.
- Develop creative briefs for activity in line with the agreed partner requirements and present to internal creative teams, external suppliers/agencies and key stakeholders.
- Manage processes with key internal and external contacts to ensure efficiency, such as creative, content, brand teams and all external providers.
- Implementation and delivery of campaigns/activity with key stakeholders (including compliance and legal) to ensure they are implemented within brand and partner guidelines, in line with budget and on time.
- Complete testing of all activities to ensure quality control and optimum customer experience prior to deployment.
- Review and interpret campaign results and recommend changes to improve future campaigns/activity.
- Demonstrate expertise by recommending new approaches and strategies to achieve brand, customer and partner objectives.
Marketing qualification and a good knowledge of direct marketing techniques. - 2 years+ marketing experience (preferably working with marketing leading comms deployment platforms).
- Passion to deliver the very best through a customer first approach.
- Excellent communication and organisational skills.
- Proactive, enthusiastic and able to work under pressure to meet deadlines.
- High attention to detail and excellent accuracy.
We are The Very Group and we're here to help families get more out of life. We know that our customers work hard for their families and have a lot to balance in their busy lives. That's why we combine amazing brands and products with flexible payment options on Very.co.uk to help them say yes to the things they love. We're just as passionate about helping our people get more out of life too; building careers with real growth, a sense of purpose, belonging and wellbeing. About the Team. Within the Performance Marketing team, you'll play an important role in retaining and growing our customers! Alongside our experienced CRM colleagues, you'll directly touch our customers through thoughtful and diligently executed activity, that has the customer's needs at the heart of everything we deliver. - Flexible, hybrid working model
- Inclusive culture and environment, check out our Glassdoor reviews
- £250 flexible benefits allowance to suit your needs
- 27 days holiday + bank holidays
- Udemy learning access
- Bonus potential (performance and business-related)
- Up to 25% discount on Very.co.uk
- Matched pension up to 6%
- More benefits can be found on our career site
Some of our benefits.
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