11 Marketing / PR jobs in Banbury, Oxfordshire

The Senior Insight Manager (Audience, Brand & Marketing) will be responsible for overseeing the Consumer Insight and Experience (CIX) team's Audience, Brand and Marketing-focused activity. Managing two direct reports, you will ensure that we deliver high-quality one-off and longitudinal insight projects that influence decision-making across the Marketing, Fundraising, and Engagement department. What will I be doing?

• Leads a programme of Audience, Brand and Marketing-focused research to provide deep and actionable insight into current and potential supporters that informs decision making across marketing, brand and audience strategies
• Oversees the approach to and delivery of Brand Tracking and Creative Testing at CRUK, to deliver clear and actionable insight to marketing and brand teams
• Supports the implementation and iteration of an Audience Segmentation, including commissioning and managing supplementary primary research into prioritised Audience Categories and running annual quantitative research to update the dataset
• Leads primary research projects; managing project timelines, processes, costs and data quality, and commissioning and managing agencies as required, assuming responsibility for their performance, value for money, timeliness and quality of output
• Develop strong senior-level working relationships with the Audience, Strategy and Innovation team and the Marketing and Digital Team
• Be the main point of contact within the team for Audience, Brand and Marketing requests; facilitating prioritisation, managing workload, budgets and agency relationships and evaluating service and outputs
• As a senior member of the Consumer Insight and Experience team you will be responsible for creating a positive culture which recognises success, develops and drives high performance and rewards results to retain talent within the team and wider function
• Ensure equality and diversity is celebrated and considered as part of all decisions taken
• Committed to Cancer Research UK's vision in beating cancer sooner
• Undertake other tasks as necessary to contribute to the Insight and Performance team objectives and those of Cancer Research UK.
  
  Extensive experience of managing consumer insight research projects from inception to completion; including establishing objectives, managing the research process and ensuring implementation of insights to improve the experience of supporters / customers
• Strong experience of managing Brand Tracking and Creative Testing research programmes and able to demonstrate good knowledge of best-practice in these areas
• Significant experience of running large scale quantitative research programmes, experience of implementing customer segmentations is a significant advantage
• Excellent project management and planning skills with ability to prioritise workload across multiple areas and manage ambiguity
• Collaborative working style with excellent stakeholder management skills, demonstrating the ability to engage, influence and negotiate at all levels winning support for ideas
• Proven experience of partnering with marketing and brand teams to produce strategic insight plans
• Excellent knowledge of qualitative and quantitative research methods and significant experience of deploying appropriate methodologies to drive actionable insight
• Strong quantitative market research skills and comfortable working with large data sets to uncover insights. Relevant experience of data analysis (Excel, SPSS) and data charting (PowerPoint).
• Strategic and consumer focused mindset, with good attention to detail and the ability to identify broad themes from data
• A natural leader who actively looks for opportunities to improve the way that insight is delivered and takes the initiative to develop solutions; experience of line management a significant advantage.
Our organisation values are designed to guide all that we do. Bold: Act with ambition, courage and determination Credible: Act with rigour and professionalism Human: Act to have a positive impact on people Together: Act inclusively and collaboratively We're looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.