Manager, Audience, CRM & ...
Mattel, Inc., Slough
- Full time
- Temporary
Apply on company site
Partner Marketing Lead
Allianz, Brands Hill, Slough
- Full time
- Permanent
Apply on company site
Partner Marketing Lead
Allianz, Poyle, Slough
- Full time
- Permanent
Apply on company site
Marketing Manager, Accoun...
The Sage Group plc, Matthewsgreen, Wokingham
- Full time
- Temporary
Apply on company site
Senior Brand Marketing Ma...
Samsung Group, Ottershaw, Surrey
- Full time
- Permanent
Apply on company site
External Channels Senior ...
Reckitt Benckiser Group plc., Slough
- Full time
- Permanent
Apply on company site
Designer Branding/Packagi...
Reckitt Benckiser Group plc., Slough
- Full time
- Permanent
Apply on company site
Head of Content and Campa...
Reckitt Benckiser Group plc., Slough
- Full time
- Permanent
Apply on company site
Lead Lighting Artist
Creative Assembly, Horsham
- Full time
- Temporary
Apply on company site
Design Excellence Plannin...
Reckitt Benckiser Group plc., Slough
- Full time
- Permanent
Apply on company site
Paid Media Planner
eBay Inc., Richmond upon Thames
- Full time
- Permanent
Apply on company site
Website Administrator / C...
Intersurgical, Wokingham
- Full time
- Permanent
Apply on company site
Senior Customer Experienc...
Zurich Insurance, Farnborough, Hampshire
- Full time
- Temporary
Apply on company site
Project Administration Ex...
Caxton Ltd, Richmond upon Thames
- Full time
- Permanent
Apply on company site
Digital Marketing Manager...
Cameron, Knaphill, Woking
- Full time
- Permanent
Apply on company site
Consumer Engagement Lead
Reckitt Benckiser Group plc., Slough
- Full time
- Permanent
Apply on company site
Marketing Executive
Heathfield School, Chavey Down, Bracknell Forest
- Full time
- Permanent
Apply on company site
Category Analyst
Sazerac UK, Kingston upon Thames
- Full time
- Graduate programme
Apply on company site
UFS Customer Marketing Ex...
Unilever, Kingston upon Thames
- Full time
- Permanent
Apply on company site
Digital Data Marketing Of...
Shaw Trust, Can be based anywhere.
- Full time
- Permanent
Apply on company site
Manager, Audience, CRM & Customer Experience
Salary not available. View on company website.
Mattel, Inc., Slough
- Onsite working
- Full time
- Temporary
Posted today, 15 Jul
Job ref: 214314d418b94e54a69c4ee43be23711
Full Job Description
The candidate will be part of the EMEA Digital Media & Data Strategy marketing team within the wider EMEA Digital & Media team. The Digital Media & Data Strategy marketing team looks after the three areas: CRM, 1PD and Digital Media. The big focus of the team is to connect consumer data with owned and paid media to deliver consumer-first media experiences. We acquire 1st party consumer data through our CRM program and our website, we deliver content to these audiences via email, website or paid media to build strong relationships with our brands and drive loyalty. We also learn from our 1st party data to inform wider paid media activations & drive media effectiveness and efficiency. The successful candidate will work closely with all European markets, particularly UK, Germany, France, Italy & Spain. The Opportunity: Fixed Term Contract The position of Manager, Audience, CRM & Customer Experience sits within our EMEA Digital & Media department and reports to the Senior Manager, Digital Media & Data Strategy. The candidate will be managing Mattel's consumer data within CRM/Loyalty and Digital Media. The aim is to drive consumer centricity across all digital media communications e.g. creating audiences and segmentation, informing content, asset creation, communication strategy and paid media activations. 1st party data is becoming more important than ever and it can be a very valuable source of insight but also drive effectiveness of our media spends if managed strategically. The role includes collaboration with the global teams on Martech & driving regional consistency across various activations. The candidate will also be working closely with the local marketing teams to implement the best practices within the relevant areas. What Your Impact Will Be:
- Management of the CRM program across EMEA: strategy & reporting, data acquisition, retention, contact & content strategy i.e. creates strategy for data acquisition & retention, manages external agency resources and supports local markets to deliver email campaigns, drives best practice. Reports back the results to the key business stakeholders and suggest recommendations for improvements. Stays on top of trends across CRM & Email, shares and executes where appropriate. Devises and implements automated/lifecycle customer journeys across email (& other channels where available).
- CDP management incl. consumer journey creation, data onboarding, data orchestration to media channels. This is a technology managed by the global team, however there is a scope for the candidate to shape this project working closely with the global team, evangelize and drive adoption across EMEA
- Audience Profiling & Segmentation. Creates audience frameworks in collaboration with Insights and Brand teams. Informs content and communication strategy
- Creation of segmentation for digital media targeting. Informs our paid media activations across Programmatic, Search, Social, Amazon Advertising by suggesting 1st and 2nd party targeting. Measures the results to improve these strategies
- Data Strategy e.g. defines data collection strategy from various sources, manages suppliers e.g. clean rooms, creates value exchange with a consumer, liaises with Legal on data privacy
- Supports wider paid media projects (e.g. Mattel Creations, Programmatic strategy etc)
- Managing relationships e.g. + Internal with broader Digital & Media team members, local marketing & digital teams, Global & Regional brand teams, Global eCommerce team + External with agencies & tech providers.
- The ideal candidate should have experience in managing CRM programs, a strong understanding of first party data and how it can be used across digital media channels. They should be passionate about data and customer centricity.
- A passion for digital marketing and Mattel brands, and for being the 'voice of the consumer' in everything they do
- Strong experience in digital marketing or/and CRM, either within an FMCG or a 'naturally' digital environment
- An open collaborative approach
- Ability to establish meaningful work relationships and in particular to build bridges with people who have different objectives/KPIs or different backgrounds and levels of knowledge on digital & data-related topics
- Proven ability to effectively manage projects in a fast-paced, highly demanding environment
- Excellent presentation and influence skills
- Good reporting and analytic skills, both quantitative and qualitative. Ability to deal with data complexities
- Ability to understand technology and its impact e.g. collecting digital data (PII data, cookies, pixels), ESPs, clean room providers and use of data in digital media
- Ability to understand legal language and working knowledge of current data privacy regulations e.g. GDPR
- Experience working within a large matrix organization Preferred
- Working knowledge of Klaviyo and other ESPs
- Experienced managing digital media channels (Paid search, paid social, programmatic)
- Knowledge of other European languages
- Understanding of Google analytics & Digital Analytics tools (such as Tableau)
- Bachelor's degree in marketing, communications or related field
- Working knowledge of current children data privacy regulations e.g. COPPA
CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers., We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower. - We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results., Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more. Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers. Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Copy the direct link to this job
Jobs by core skill
Marketing / Advertising / Events
Marketing / Advertising / Events jobs by area
Marketing / Advertising / Events jobs in Abingdon-on-Thames
Marketing / Advertising / Events jobs in Andover
Marketing / Advertising / Events jobs in Ashford
Marketing / Advertising / Events jobs in Aylesbury
Marketing / Advertising / Events jobs in Banbury
Marketing / Advertising / Events jobs in Basingstoke
Marketing / Advertising / Events jobs in Benson
Marketing / Advertising / Events jobs in Bicester
Marketing / Advertising / Events jobs in Bracknell
Marketing / Advertising / Events jobs in Brighton and Hove
Marketing / Advertising / Events jobs in Burford
Marketing / Advertising / Events jobs in Canterbury
Marketing / Advertising / Events jobs in Carterton
Marketing / Advertising / Events jobs in Charlbury
Marketing / Advertising / Events jobs in Chatham
Marketing / Advertising / Events jobs in Chipping Norton
Marketing / Advertising / Events jobs in City of London
Marketing / Advertising / Events jobs in Clacton-on-Sea
Marketing / Advertising / Events jobs in Crawley
Marketing / Advertising / Events jobs in Dartford
Marketing / Advertising / Events jobs in Didcot
Marketing / Advertising / Events jobs in Eastbourne
Marketing / Advertising / Events jobs in Eastleigh
Marketing / Advertising / Events jobs in Eynsham
Marketing / Advertising / Events jobs in Fareham
Marketing / Advertising / Events jobs in Faringdon
Marketing / Advertising / Events jobs in Grove
Marketing / Advertising / Events jobs in Guildford
Marketing / Advertising / Events jobs in Hastings
Marketing / Advertising / Events jobs in Henley-on-Thames
Marketing / Advertising / Events jobs in High Wycombe
Marketing / Advertising / Events jobs in Hythe
Marketing / Advertising / Events jobs in Kidlington
Marketing / Advertising / Events jobs in Luton
Marketing / Advertising / Events jobs in Maidstone
Marketing / Advertising / Events jobs in Milton Keynes
Marketing / Advertising / Events jobs in Oxford
Marketing / Advertising / Events jobs in Peacehaven
Marketing / Advertising / Events jobs in Portsmouth
Marketing / Advertising / Events jobs in Rayleigh
Marketing / Advertising / Events jobs in Reading
Marketing / Advertising / Events jobs in Romsey
Marketing / Advertising / Events jobs in Ryde
Marketing / Advertising / Events jobs in Sevenoaks
Marketing / Advertising / Events jobs in Shanklin
Marketing / Advertising / Events jobs in Shoreham-by-Sea
Marketing / Advertising / Events jobs in Slough
Marketing / Advertising / Events jobs in Southampton
Marketing / Advertising / Events jobs in Thame
Marketing / Advertising / Events jobs in Wallingford
Marketing / Advertising / Events jobs in Wantage
Marketing / Advertising / Events jobs in Winchester
Marketing / Advertising / Events jobs in Witney
Marketing / Advertising / Events jobs in Woking
Marketing / Advertising / Events jobs in Woodstock
Marketing / Advertising / Events jobs in Worthing