Lead the delivery of the UK communications plan and create/deliver plans for key Primark moments in the UK.
Partner with the Corporate Affairs team to develop integrated communications for strategic, corporate, and reputation-building initiatives with a global/local approach.
Develop and manage campaigns that build awareness, trust, and brand reputation, collaborating closely with brand, fashion comms, buying, and other key stakeholders.
Oversee UK media enquiries within the 24/7 global press office, working with teams in London/Dublin and PR agencies to strengthen processes and efficiencies.
Proactively identify and create storytelling opportunities, while building and managing relationships with key regional and national media.
Support issues and crisis management, collaborate with Public Affairs on integrated UK plans, and provide communications counsel to business leaders.
As part of the role you'll play a leading role across the team, overseeing communications officers working across the press office. You'll line manager one press officer based in the UK.

Communications specialist with 12+ years' experience in high-profile roles, ideally leading corporate communications for a consumer-facing brand within complex, fast-paced retail or FMCG environments.
Strong senior-level influencer with the ability to build trusted advisory relationships and act as a credible ambassador in high-profile settings.
Experienced media handler with deep knowledge of the UK media landscape, press office leadership, and proven capability managing high-profile reputational issues.
Strong analytical judgement with the ability to simplify complexity, identify critical issues, and deliver clear, high-quality written communications.
Resilient and highly organised, able to manage multiple priorities under pressure while maintaining a positive, can-do, collaborative approach.
Fluent in English (additional languages a bonus), with a team-oriented mindset and willingness to be hands-on when needed.

Does this sound like you? Great, because we can't wait to see what you'll bring. You'll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we're excited about our future - and we're excited to develop yours.

3 Primark jobs in England & Wales