Brand Manager - Breast Cancer Franchise

The UK Oncology Business Unit (OBU) Breast Cancer team is seeking a strategic, driven, and collaborative Brand Manager focused on small molecule in-line brands to play a key role in our portfolio. You will work cross-functionally to develop data- and insight-driven, prioritised brand strategies and deliver innovative operational plans that achieve business and patient outcomes. This role covers priority brands/indications within a highly competitive market. Our high-performance, high-energy culture enables agile, insight-driven work and best-in-class customer engagement that makes a real difference for patients living with Breast cancer., Your role will involve the development of localised brand plans for in-market indications, as well as thinking about portfolio synergies and strategies. You will use insights to drive tactical ideation to deliver engaging, compliant tactics across channels. You will manage the asset approval and compliance process with cross-functional partners and engage externally with key stakeholders, influencers, and decision-makers. You will use insights and performance data to optimise impact of tactical execution. You will build strong partnerships across Sales, Medical, Diagnostics, and other cross-functional teams to deliver integrated and customer-centric engagement strategies.

• Significant pharmaceutical commercial experience in Oncology, including successful product launches, with a strong performance track record.
• Proven ability to use customer, and field insights to identify barriers and opportunities, and leverage insights to develop integrated brand strategies and operation plans
• Strong marketing capabilities and commercial acumen, with demonstrated experience in developing and orchestrating integrated multichannel customer engagement campaigns that translate brand strategy into measurable business outcomes.
• Proven ability to lead and influence cross-functional teams, aligning diverse stakeholders behind shared priorities and delivering business results in a complex matrix environment.
• Experience owning and managing brand budgets and agency partners, ensuring effective resource allocation, value for money and measurable return on investment.
• Degree-level qualification in a scientific, life-sciences, business, marketing, or related discipline, or equivalent relevant experience.
Desirable Skills/Experience:
• Strong knowledge of the UK market and the NHS environment
• Breast cancer Oncology experience
• Good understanding of pharmaceutical governance and the ABPI Code of Practice, with experience delivering compliant omnichannel activities and engaging appropriately with healthcare professionals and other external stakeholders.
  
  Why AstraZeneca?
We're all here to make an impact - to achieve our bold ambition of eliminating cancer as a cause of death. In the Oncology Business Unit (OBU), we relentlessly follow the science, challenging the status quo to deliver more effective treatments to patients in need. Our commitment means we purposefully push back the limits of knowledge to change the practice of medicine. To ensure no patient is left behind, no matter what stage of disease. We are brave disruptors - entrepreneurial, courageous and pioneering in our approach. Here you have the opportunity to step up, take personal accountability and lead changes in our ever-evolving environment. At AstraZeneca we're dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There's no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We're on an exciting journey to pioneer the future of healthcare! If you ready to transform the lives of people living with cancer by leading in patient experience and care join us now! Together we can make this the greatest decade ever in the fight against cancer.