This business is entering a critical phase of growth as it transitions from a founder-led sales model to a structured, scalable commercial engine.
It has moved beyond early success, but is not yet operating with a repeatable GTM model, and that's the core mandate of this hire.
Importantly, the challenge is not product or demand. The business has strong credibility in its market, with customers who actively advocate for the product and rely on it in real-world environments. The opportunity is already there, it just hasn't been systematically captured.
This is a high-impact leadership role focused on building the commercial system that will underpin the next stage of growth.
You'll operate as a player-coach, leading key deals while introducing structure, discipline, and clarity into an evolving commercial model.
The ICP is highly specific and relationship-driven, centred around emergency services, aviation, and public safety organisations.
Finite market in the UK to start with (~150 target accounts)
~20 meaningful opportunities per year
Growth driven by precision and expansion, not volume
Future further expansion in to Europe and the US.
This creates a unique environment:
Every account matters
Every relationship compounds
Expansion within existing customers is a major lever
Revenue is ~£9M today, with clear headroom for growth through better execution and structure.
The product supports professionals operating in high-stakes, real-world environments where failure isn't an option.
It enables:
Real-time situational awareness
Operational coordination
Critical decision-making
This is a mission-critical system, not just a commercial tool.
As a result:
Sales cycles are complex and multi-stakeholder
Trust and credibility are everything
Product confidence directly impacts growth
Moving from founder-led to system-led sales
Preparing for further investment
Shifting from opportunistic growth to predictable scaling
Build the commercial engine from the ground up
Define how revenue scales
Work closely with founders
Introduce structure across sales, marketing, and CS
The product is proven
The market is defined
The growth is there, just not fully captured yet
Bring structure to pipeline, forecasting, and deal execution
Identify and drive key expansion opportunities
Align GTM functions
Establish a repeatable sales process
Deliver predictable revenue performance
Reduce reliance on founder-led sales
Build a clear, accountable commercial structure, Head of Sales (actual title: Head of Revenue)
UK Remote
£100-130k base, 60/40 OTE
Player-coach role
Reporting to COO

Experience building or evolving a sales function (not just scaling one)
Background in enterprise / public sector sales
Comfortable operating in ambiguity
Strong player-coach mindset
Builder mentality
Brings discipline and accountability
Comfortable challenging founders
Hands-on and commercially focused
Calm, structured, and outcome-driven

2 temporary Sales jobs in St Helens, St. Helens