Brand Expression Manager
PRIMARK, Reading
- Full time
- Permanent
Apply on company site
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Salary not available. View on company website.
PRIMARK, Reading
- Remote working
- Full time
- Permanent
Full Job Description
As custodian of our precious brand, you will be accountable for:
- Setting the standards and guidelines across the broader Primark business to ensure the delivery of high quality design excellence and consistent brand communications across all channels
- Lead and run a weekly Brand Clinic meeting to provide clear and consistent brand feedback on creative work across all markets and all channels
- Ensuring a clear, connected and coherent brand expression that consistently delivers our brand world across all channels
- Providing brand design and creative support for all relevant stakeholders
- Developing consistent master brand assets, ensuring the same core personality and values are visible
- Engaging our Brand Champions to deepen the influence and impact of brand across teams.
- Partner with Legal to manage and maintain all trademark searches and protections needed to support the brand
5+ years' experience working in-house in brand strategy, activation, identity, expression or related roles in positions of increasing responsibility for multi-national companies with 3-5 years experience managing design teams in either corporate or agency environments - Direct experience of developing/evolving master brand systems and expression
- Experience translating design into channel delivery (communication, packaging, store, etc)
- Working remotely with colleagues across multiple markets
- Likes problem solving - asks "the why" behind "the how"
- Ability to put systems and processes in place within a matrix
- Can engage and influence others in challenging contexts
Our Customer teams are right at the heart of what we do. Surrounded by some of the best brand and marketing specialists in the industry, you'll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team The newly formed Brand Team are at the start of an exciting journey to become a customer-centric Global Superbrand. Our mission is to lead, unite and equip all areas of the business to deliver on our purpose with precision. As Brand Expression Manager you will inspire and set the standards for teams across the business to flawlessly execute our brand. Create the tools and processes to empower every one of our 80,000 colleagues and all external agencies to execute our brand consistently and powerfully. Nurture the brand and guidelines with discipline, integrity, thoughtfulness, and care. What You'll Get The world is changing and it's important we support our colleagues. People are at the heart of what we do at Primark so it's essential we provide the right environment for you to perform at your best. That's why we offer benefits that put you first Some of our benefits are: - Healthcare, pension, and potential bonus.
- 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
- Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
- Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.
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