Marketing Lead - Creative...
SAGA PLC, Folkestone, Kent
- Full time
- Permanent
Apply on company site
Marketing Lead - Creative and Planning
£28000-£30000
SAGA PLC, Folkestone, Kent
- Onsite working
- Full time
- Permanent
Posted 1 week ago, 21 May
Job ref: 831ccec4a69343a887550082426b9423
Full Job Description
Hybrid - Monthly travel will be involved to our offices in either London or Folkestone, Saga Insurance is looking for a Marketing Lead to support the Marketing Manager; Creative & Planning in turning marketing campaign briefs into high-performing, platform-ready creative. This role will be the primary contact for creative co-ordination, aiding the Marketing Teams with building out key creative plans whilst working closely with our inhouse creative team. Supporting the delivery of through the line creative from concept to completion across channels, ensuring consistency throughout the customer journey and alignment with overall brand and creative vision. You will be able to demonstrate strong stakeholder management, can collaborate with a wide range of parties, both internal and external and be able showcase creatives to drive performance and innovation. You'll also face into other teams across the business including Brand, Risk & Product alongside our marketing agencies.Role Responsibility Planning and Coordination
- Manage creative requests from across the marketing team, ensuring all briefs are clear, comprehensive, and meet quality standards for the Marketing Manager; Creative & Planning, internal creative team and/or external supplier.
- Co-ordinate the production schedule with the Marketing Manager; Creative & Planning, copy writers and designers to set priorities, managing deadline and stakeholders' expectations.
- Support the quarterly through the line creative refresh across Home, Car, Health and Travel Insurance from brief to delivery, ensure consistency throughout the customer journey across marketing channels.
- Support wider campaign planning from product offer to large scale ATL campaign.
- Support cross pollination of agency creative to work into BAU executions.
- Support the Marketing Manager; Creative & Planning to ensure the overall quality and consistency of creative output, adhering to industry standards and brand guidelines. Asset approval, supply and management
- Coordinate and handle marketing material approvals to a regulative industry standard from stakeholders via an internal circulation process across performance marketing and ATL activities.
- To supply approved creative assets to our media agencies and support on QA process, including but not limited to paid search, paid social, display, native and press.
- Supports annual website article renewal circulation and content update.
- Co-ordinate substantiation update, manage and update the central substantiation log. Nurturing creative excellence
- Support on bringing to life customer insights and testimonials to creative journey.
- Managing the creative catalogues ensuring continuous updates maintaining consistency through the full marketing journey.
- Support Creative Marketing Manager to create synergies across marketing teams, running creative workshops and co-coordinate output.
- Staying up-to-date on industry trends, creative innovations, and emerging technologies to inform creative direction.
- Work across the Marketing Teams to surface creative insights and learnings from tests and creative activity.
Creative campaign planning especially across digital platforms. - Solid understanding of the marketing material development process.
- Excellent communication skills, with the ability to engage with various levels within the organisation.
- Familiarity with Agile methodologies would be advantageous
- A strong understanding in digital marketing channels will be of advantage
- Regulated environment experience would be highly advantageous Technical Skills:
- Strong organizational and time management skills to manage multiple projects simultaneously.
- Knowledge of generalist marketing practice
- Creative marketing capabilities
- Excellent brief writing capabilities and able to translate Behavioural Skills:
- Effective communication and interpersonal skills to work with diverse teams and stakeholders.
- Naturally curious and creative individual; able to think around problems
- Be able to think outside the box and self solution seek
- A rigorous and logical thinker to aid with decision making
- High levels of drive, enthusiasm, and energy
- Consistently challenges and raises the bar on business and employee performance
- Commercially minded, with a strong 'results led' focus
Over the past 70 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. We're one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products and our Saga Magazine. We aim to be the most-trusted brand for older people in the UK. Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other. Our values underpin our approach and help guide us to deliver our purpose. We're committed to making sure that colleagues can be their best, be themselves and make a difference - more than anywhere else. We do this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignity and respect in an environment that is free from discrimination and harassment. Thanks to our people, Saga has been ranked 6th in the UK's Best Employers 2025 by the Financial Times and Statista. This recognition, based on the voices of 20,000 employees across the UK, is a testament to the great culture we've built together. This award belongs to all our colleagues who collectively make Saga a fantastic place to work. We are champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams we have in place. We're also a committed Disability Confident employer and ensure that our recruitment process is inclusive and accessible. - Our working week is 35 hours per week, these can be worked flexibly to suit your working style
- 25 days holiday + bank holidays
- Option to purchase additional leave up to 5 extra days
- Pension scheme matched up to 10%
- Life assurance policy on joining us
- Wellbeing programme
- Colleague discounts including family discounts on cruises and holidays
- Range of reductions and offers from leading retailers, travel groups and entertainment companies
- Enhanced maternity and paternity leave
- Grandparents leave
- Company performance related annual bonus - Up to 5%
- Income protection
- Access to Saga Academy, our bespoke learning platform
Everyday our colleagues deliver exceptional experiences to our customers. We believe exceptional work deserves even more exceptional rewards, that's why we have put together an amazing benefits package for all colleagues. BENEFITS AVAILABLE TO ALL COLLEAGUES:
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