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MITCHELLS & BUTLERS PLC, Birmingham
- Onsite working
- Full time
- Temporary
Posted today, 24 May
Job ref: 98ceae4885464fdf8f92a9e02c97fd24
Full Job Description
- Develop, refine, and manage audience segmentation, ensuring accurate targeting and personalisation across all campaigns.
- Assist in implementing multi-channel campaigns (email, push notifications, web content) across our portfolio of brands, ensuring timely and precise execution, using Treasure Data and Braze.
- Collaborate with CRM and brand teams to align campaign briefs, audience selection, and messaging to business goals.
- Oversee content libraries and coordinate with external agencies to secure and process required creative assets.
- Conduct thorough QA on campaign segmentation, ensuring data accuracy and performance monitoring.
- Partner with internal teams and external agencies to ensure personalised digital assets align with segmentation strategies and data-driven best practices.
In the role of Campaign Delivery Executive, we are looking for a data-driven marketing professional to support the Campaign Delivery Team as part of our transition to a new CRM tech stack. In this role, you will play a pivotal part in audience segmentation, customer data management, and campaign execution as we migrate to a new CRM solution. The transition integrates a Customer Data Platform (Treasure Data) with a cutting-edge Customer Marketing Tool (Braze). The ideal candidate will have a strong background in audience creation, data segmentation, and CDP management, with prior experience in Braze being highly desirable., A strong understanding of database marketing, audience segmentation, and CRM operations from academic qualifications or professional experience. - Proven ability to manipulate, segment, and analyse customer data for targeted marketing campaigns.
- Prior experience working with a Customer Data Platform-Treasure Data experience is highly desirable.
- Ideally, hands-on experience with Braze or similar tools for executing data-driven marketing campaigns.
- Strong ability to adapt to and master new technical platforms, with an analytical mindset for optimising data usage.
- Excellent ability to manage multiple tasks, maintain deadlines, and uphold rigorous data security standards.
- A meticulous approach to data handling, audience segmentation, and campaign execution.
- Strong collaboration skills with the ability to translate data insights into actionable marketing strategies.
- Experience using HTML, CSS, SQL and Liquid desired but not essential.
What makes Mitchells & Butlers a great place to work? To us, a career isn't just about 'clocking in'. We really care about our colleagues, and we're an employer that keeps a promise. In fact, as one of the largest employers in the country, with over 45,000 people working for us, we have the responsibility of valuing every contribution from a diverse workforce that are representative of our guests, and who make us stronger. We continue to build a culture that values our differences and embraces them as strengths, and we recognise that there is always work to be done. - The chance to build your skills and career with some of the best brands in the country.
- Never a dull moment - fun, laughs and lifelong friends!
- Part of a top performing customer marketing team with an active social calendar and a flexible approach to working location.
- Continued regular training and development opportunities. On top of this, we offer; a workplace pension scheme, 26 days paid holiday plus Bank Holidays, Employee Discount of 33%, discounts at restaurants, shops, gyms & health providers, mental health & wellbeing support and a host of other benefits.
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