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Marketing and Communications Manager
Salary not available. View on company website.
FORESTRY COMMISSION, Pickering, North Yorkshire
- Onsite working
- Full time
- Permanent
Posted 4 days ago, 26 Jun
Job ref: d0760acd998449088c99bffb0e901c24
Full Job Description
The Communications and Marketing Manager is vital role for Forestry England's Yorkshire District. Our lead storyteller: they will bring our work to life, inspiring a diverse range of people to visit and engage with the nation's forests. They will also advise the Senior Leadership Team on reputational risk and support them on stakeholder management, as well as supporting our compliance with the Freedom of Information Act 2000 and Environmental Information Regulations 2004.
The role will be responsible for developing and delivering a Communications and Marketing strategy for Yorkshire District. This will promote the work of Forestry England and tell the story of the nation's forests and the broad benefits they provide for climate, nature, people and the economy.
Reporting to the Head of Recreation but working across multiple teams and stakeholders and liaising closely with the Forest Management Director on strategic communications. They will lead a small team that creates engaging and dynamic content to support & promote our activities. This will include those that directly deliver Forestry England's national strategy (e.g. recreation, ecology, forestry, heritage), and those that are critical to enabling this (e.g. engineering, fundraising and projects, estate management). They will promote Yorkshire Forestry District as a leading provider of outdoor recreation activities, supporting teams to achieve their business plan targets.
The Communications and Marketing Manager will coordinate internal communications in Yorkshire, making sure that Forestry England's national strategy, messages and values are communicated effectively to staff across the district. They will support with the delivery of the District strategic plan, finding engaging ways to communicate the aims and objectives to staff and equipping them to be champions of Forestry England's work.
The post holder will be expected to manage a budget, considering the Return on Investment of communication and marketing activities in terms of profit and non-financial outcomes. They will have line management responsibilities for the Communications and Marketing Officer and will be expected to represent the district at external forums and events, where appropriate., + develop and implement a district communications and marketing strategy that effectively communicates the Forestry England mission, vision, and values to the public and stakeholders
+ develop and deliver engaging and effective marketing campaigns that promote Forestry England's services, events, and attractions to existing and potential customers
+ provide oversight and management of the online presence across multiple channels, ensuring content is up to date, engaging, and user-friendly
+ develop brand awareness within Yorkshire and maintain brand standards at Forestry England sites across Yorkshire, including signage, interpretation and on-site marketing
+ manage requests relating to the Freedom of Information Act 2000 and Environmental Information Regulations 2004, supporting compliance
+ support project development and delivery through the production and implementation of communication and marketing plans
+ undertake proactive external communications to support business operations across and manage reputational risk
+ work with external agencies to develop and deliver marketing and PR campaigns that achieve maximum reach and impact
+ ensure effective internal communications between the various functions and promoting a 'one team' approach
+ work closely with the national teams to ensure a consistent and cohesive approach to communications and marketing across the organisation
+ monitor and evaluate the success of marketing and communications campaigns and provide regular reports to the Senior Leadership Team
+ manage reactionary communications, including complaints, incident management and press enquiries
And any other tasks, reasonably requested by your line manager., We'll assess you against these behaviours during the selection process:
+ Making Effective Decisions
+ Communicating and Influencing
+ Changing and Improving
+ Working Together, You will be asked to write a 200 word statement on your relevant experience and career history, along with a personal statement of no more than 500 words. You will be assessed on both during sifting. More details about how to apply are listed on the application form.
The Behaviours being assessed at interview are -
+ Making effective decisions
+ Communication and influencing
+ Changing and improving
+ Working together
Successful candidates will undergo a criminal record check and the government baseline personnel security standard check.
If you require any reasonable adjustments, please email fcrecruitmentteam@forestryengland.uk.
Read more about our application process and working with us on the Forestry England website.
Feedback will only be provided if you attend an interview or assessment.
Security
Successful candidates must undergo a criminal record check.
People working with government assets must complete baseline personnel security standard (opens in new window) checks.
Nationality requirements
This job is broadly open to the following groups:
+ UK nationals
+ nationals of the Republic of Ireland
+ nationals of Commonwealth countries who have the right to work in the UK
+ nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
+ nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
+ individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
+ Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Further information on nationality requirements (opens in a new window)
Working for the Civil Service
The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.
Diversity and Inclusion
The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).
Apply and further information
This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.
The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.
Essential professional and technical experience
+ proven experience in a communications and communications role, including the production of plans and strategies
+ a strong track record in developing and delivering successful marketing campaigns across a range of channels
+ excellent written and verbal communication skills, with the ability to create engaging content that resonates with a diversity of target audiences
+ experience managing websites and digital marketing channels
+ a track record of effectively managing and prioritising complex workloads, including projects
+ a creative thinker with the ability to generate new ideas and concepts
+ a collaborative and team-focused approach, with the ability to build strong working relationships with internal and external stakeholders
Desirable professional and technical experience
+ experience in the leisure or tourism sector
+ knowledge of using SEO and PPC
+ strong project management skills, with the ability to manage multiple projects simultaneously
+ an understanding of forestry and conservation issues and/or a passion for them
+ experience of creating story boards for short films
+ line management experience
+ knowledge of the Freedom of Information Act 2000 and Environmental Information Regulations 2004, + Undergraduate degree or equivalent in communications, marketing or a similar subject
Alongside your salary of £32,089, Forestry Commission contributes £9,296 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides., Alongside your salary, Forestry England contributes an average of 28.97% towards your pension. You will become a member of the Civil Service Defined Benefit Pension Scheme.
+ 25 days holiday a year, raising by one day every year's service, up to 30 days (pro-rated for part time employees) plus additional days off such as bank holidays.
+ STaR is our employee benefits scheme offering discounts on everyday supermarket shopping, as well as other things such as hotel stays clothes, mobile phones, other electrical items, medical and car insurance, holidays, gym discounts, household bills, Headspace wellbeing app.
+ free parking at Forestry England sites and free entry to our National Arboretums at Westonbirt and Bedgebury.
+ a commitment to lifelong learning through career development. Forestry England will support your career development in a variety of ways, including continual professional development, support for individual learning plans and sponsored membership of professional bodies.
Read more about the benefits on the Forestry England website.
The role will be responsible for developing and delivering a Communications and Marketing strategy for Yorkshire District. This will promote the work of Forestry England and tell the story of the nation's forests and the broad benefits they provide for climate, nature, people and the economy.
Reporting to the Head of Recreation but working across multiple teams and stakeholders and liaising closely with the Forest Management Director on strategic communications. They will lead a small team that creates engaging and dynamic content to support & promote our activities. This will include those that directly deliver Forestry England's national strategy (e.g. recreation, ecology, forestry, heritage), and those that are critical to enabling this (e.g. engineering, fundraising and projects, estate management). They will promote Yorkshire Forestry District as a leading provider of outdoor recreation activities, supporting teams to achieve their business plan targets.
The Communications and Marketing Manager will coordinate internal communications in Yorkshire, making sure that Forestry England's national strategy, messages and values are communicated effectively to staff across the district. They will support with the delivery of the District strategic plan, finding engaging ways to communicate the aims and objectives to staff and equipping them to be champions of Forestry England's work.
The post holder will be expected to manage a budget, considering the Return on Investment of communication and marketing activities in terms of profit and non-financial outcomes. They will have line management responsibilities for the Communications and Marketing Officer and will be expected to represent the district at external forums and events, where appropriate., + develop and implement a district communications and marketing strategy that effectively communicates the Forestry England mission, vision, and values to the public and stakeholders
+ develop and deliver engaging and effective marketing campaigns that promote Forestry England's services, events, and attractions to existing and potential customers
+ provide oversight and management of the online presence across multiple channels, ensuring content is up to date, engaging, and user-friendly
+ develop brand awareness within Yorkshire and maintain brand standards at Forestry England sites across Yorkshire, including signage, interpretation and on-site marketing
+ manage requests relating to the Freedom of Information Act 2000 and Environmental Information Regulations 2004, supporting compliance
+ support project development and delivery through the production and implementation of communication and marketing plans
+ undertake proactive external communications to support business operations across and manage reputational risk
+ work with external agencies to develop and deliver marketing and PR campaigns that achieve maximum reach and impact
+ ensure effective internal communications between the various functions and promoting a 'one team' approach
+ work closely with the national teams to ensure a consistent and cohesive approach to communications and marketing across the organisation
+ monitor and evaluate the success of marketing and communications campaigns and provide regular reports to the Senior Leadership Team
+ manage reactionary communications, including complaints, incident management and press enquiries
And any other tasks, reasonably requested by your line manager., We'll assess you against these behaviours during the selection process:
+ Making Effective Decisions
+ Communicating and Influencing
+ Changing and Improving
+ Working Together, You will be asked to write a 200 word statement on your relevant experience and career history, along with a personal statement of no more than 500 words. You will be assessed on both during sifting. More details about how to apply are listed on the application form.
The Behaviours being assessed at interview are -
+ Making effective decisions
+ Communication and influencing
+ Changing and improving
+ Working together
Successful candidates will undergo a criminal record check and the government baseline personnel security standard check.
If you require any reasonable adjustments, please email fcrecruitmentteam@forestryengland.uk.
Read more about our application process and working with us on the Forestry England website.
Feedback will only be provided if you attend an interview or assessment.
Security
Successful candidates must undergo a criminal record check.
People working with government assets must complete baseline personnel security standard (opens in new window) checks.
Nationality requirements
This job is broadly open to the following groups:
+ UK nationals
+ nationals of the Republic of Ireland
+ nationals of Commonwealth countries who have the right to work in the UK
+ nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
+ nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
+ individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
+ Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Further information on nationality requirements (opens in a new window)
Working for the Civil Service
The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.
Diversity and Inclusion
The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).
Apply and further information
This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.
The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.
Essential professional and technical experience
+ proven experience in a communications and communications role, including the production of plans and strategies
+ a strong track record in developing and delivering successful marketing campaigns across a range of channels
+ excellent written and verbal communication skills, with the ability to create engaging content that resonates with a diversity of target audiences
+ experience managing websites and digital marketing channels
+ a track record of effectively managing and prioritising complex workloads, including projects
+ a creative thinker with the ability to generate new ideas and concepts
+ a collaborative and team-focused approach, with the ability to build strong working relationships with internal and external stakeholders
Desirable professional and technical experience
+ experience in the leisure or tourism sector
+ knowledge of using SEO and PPC
+ strong project management skills, with the ability to manage multiple projects simultaneously
+ an understanding of forestry and conservation issues and/or a passion for them
+ experience of creating story boards for short films
+ line management experience
+ knowledge of the Freedom of Information Act 2000 and Environmental Information Regulations 2004, + Undergraduate degree or equivalent in communications, marketing or a similar subject
Alongside your salary of £32,089, Forestry Commission contributes £9,296 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides., Alongside your salary, Forestry England contributes an average of 28.97% towards your pension. You will become a member of the Civil Service Defined Benefit Pension Scheme.
+ 25 days holiday a year, raising by one day every year's service, up to 30 days (pro-rated for part time employees) plus additional days off such as bank holidays.
+ STaR is our employee benefits scheme offering discounts on everyday supermarket shopping, as well as other things such as hotel stays clothes, mobile phones, other electrical items, medical and car insurance, holidays, gym discounts, household bills, Headspace wellbeing app.
+ free parking at Forestry England sites and free entry to our National Arboretums at Westonbirt and Bedgebury.
+ a commitment to lifelong learning through career development. Forestry England will support your career development in a variety of ways, including continual professional development, support for individual learning plans and sponsored membership of professional bodies.
Read more about the benefits on the Forestry England website.
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