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Internal Communications Manager
Salary not available. View on company website.
The Works Stores Ltd, Coleshill, Warwickshire
- Onsite working
- Full time
- Permanent
Posted today, 14 Jun
Job ref: 40e59a7209e049349d24e5e1fb3d1d5d
Full Job Description
Hybrid: 1-2 days at our Support Centre in Coleshill, Birmingham. Why The Works? 10th Best Big Company to Work For 2024 - 'Best Companies' We don't just sell products. We inspire reading, learning, creativity and play. The Works. It literally means everything. And whatever your story or background, we're all about unlocking imagination and making creativity accessible to everyone. Whether you're engaging with customers on the frontline or supporting our colleagues behind the scenes, your impact can be profound and far-reaching. This is more than toys and books and art supplies. This is about inspiring people to read, learn, create and play. So, with the right passion, it all starts with you. Become a Internal Communications Manager As our Internal Communications Manager, you'll be the voice of our culture, the architect of our internal comms and events strategy, and a key player in embedding our newly launched business strategy 'Elevating The Works' whilst using our new Employer Value Proposition (EVP) as the consistent undertone. You will play a pivotal role in shaping and executing our internal communication strategies and leading our charity partnerships. You will ensure that our internal communications are engaging, informative, and aligned with our company's objectives. Additionally, you will oversee the development and implementation of community initiatives that support our business strategy and foster a culture of social responsibility. Leading a small but mighty team of two Communication Executives, you will collaborate with stakeholders across the business, and shape how we communicate with a largely non-desk-based workforce. That means thinking creatively about how we reach our people-whether it's through noticeboards, video, Facebook groups or face-to-face events-and making sure every message lands with clarity and impact - no matter where or how they work. Your Mission Internal Communication
- Lead with purpose - Design and deliver a bold internal comms strategy that connects every colleague to our mission, values and goals.
- Bring strategy to life - Make our newly launched business strategy real and relatable through powerful storytelling and regular progress updates.
- Master the message - Build a smart, effective channel plan that ensures the right messages reach the right people, in the right way, at the right time.
- Create with impact - Craft compelling content across intranet, email, video, newsletters, social media and more-always engaging, always on-brand.
- Balance and prioritise - Direct your team to deliver both operational retail comms and all-colleague updates, ensuring trading campaigns shine.
- Own the plan - Manage the comms calendar and planner, coordinating content across all platforms to keep our messaging fresh, timely and relevant.
- Collaborate widely - Partner with teams across the business to share stories, align campaigns and amplify what matters most.
- Influence at every level - Build trusted relationships with senior leaders and stakeholders to surface insights, celebrate success and drive alignment.
- Measure what matters - Track the impact of your work, learn from feedback, and continuously raise the bar on how we communicate. Event Management
- Create unforgettable moments - Lead the planning and delivery of internal events that energise, inform and unite our people.
- Deliver with precision - Coordinate logistics, vendors and venues to ensure every event runs smoothly and leaves a lasting impression.
- Design with purpose - Develop engaging agendas, content and visuals that bring our strategy and culture to life.
- Maximise value - Manage budgets smartly, delivering high-impact experiences without compromising on quality or creativity. Employee Engagement
- Champion our culture - Use communication and events to build a workplace that's inclusive, inspiring and full of heart.
- Lead with purpose - Drive engagement with our charity partners and ESG commitments, helping colleagues connect with the bigger picture.
- Tell powerful stories - Share the impact of our community work and partnerships, showing how we live our values every day.
- Listen and respond - Work with leaders and the People team to turn colleague feedback into meaningful action and continuous improvement
- Celebrate success - Support recognition programmes that spotlight everyday heroes and bring our values to life.
- Inspire through campaigns - Lead internal campaigns across wellbeing, inclusion, sustainability and more-always authentic, always people-first.
- Continuously improve - Seek feedback, analyse channel performance, and evolve how we reach and engage our diverse, non-desk-based workforce, As a great leader with wonderful people skills, you'll create an environment that's more than just co-workers - it's a team.
- Align Goals with Values: Ensure that your team's goals are clearly connected to the company's values and purpose. This helps colleagues see the bigger picture and understand how their work contributes to the overall mission.
- Clear Communication: Ensure that your team understands the goals, expectations, and their roles. Regularly share updates, encourage open dialogue and have regular check-ins.
- Role Model: Lead by example. Demonstrate the behaviours and attitudes you expect from your team, such as punctuality, responsibility, and being a brand ambassador.
- Provide Feedback: Offer constructive feedback regularly. Recognise achievements and address areas for improvement in a supportive and continuous growth manner.
- Empower Your Team: Delegate tasks and trust your team to handle them. This builds confidence and promotes professional growth.
- Conflict Resolution: Address conflicts promptly and fairly. Foster an environment where issues can be discussed openly and resolved amicably.
- Empathy: Understand and consider the feelings and perspectives of your team members. This helps in building strong, supportive relationships, To inspire reading. learning, creativity and play - making lives more fulfilled. Our Values We are Crafty | We are Caring | We are Can-do We Listen. We Care Each year, we run an anonymous colleague engagement survey. This is so important for us to hear your feedback and suggestions. We want to know what's going great, and what needs a couple of tweaks to help make The Works the best place you've ever worked! You'll have opportunity to help give us that direction. Promoting Diversity, Inclusion, and Applying Reasonable Adjustments At The Works, we are proud to have an inclusive culture where everyone truly feels able to be themselves. Our roles are open to all, including under-represented groups such as ethnic minorities, people with disabilities, carers & members of the LGBTQ+ community (including those who identify as lesbian, gay, bi, trans, non-binary, or use another term). We are open to discussions around working hours and flexible working. And, where possible, we'll try to support this. If you need reasonable adjustments for an interview you might attend with us, let us know in your application and we'll be happy to help! We don't just sell products. We inspire reading, learning, creativity and play. You sell the paint that turns someone into an artist. You provide the book that unleashes an inner author. You supply the games that help bring families together. You give someone the puzzle book that reconnects them with a late family member's memory. You never know who someone will become. So with your passion, and our products, you will help ignite the spark within people, allowing them to unleash their creativity, find new passions, hobbies, or rekindle fond memories. The unseen possibilities are limitless, and it all starts with you. #Itallstartswithyou
- A natural leader - Innovative, dynamic and enthusiastic, with a passion for making a real difference to colleagues and the business.
- A brand ambassador - Confident in adapting to our FUN tone of voice and living our Crafty, Caring and Can-Do values in everything you do.
- Experienced and versatile - With a background in internal communications, PR, social media or similar, and a track record of delivering impactful campaigns.
- Audience-focused - Skilled at engaging wide and varied audiences with content that resonates and inspires.
- Strategic and hands-on - Able to think big-picture while rolling up your sleeves to get things done.
- A brilliant writer - With first-class copywriting skills, flawless grammar, and the ability to flex tone of voice for different audiences.
- Creative and detail-driven - Full of ideas, with a sharp eye for detail and a flair for visual storytelling.
- Collaborative by nature - A relationship-builder who listens, influences and works constructively with stakeholders at all levels.
- A simplifier - Able to translate complex ideas into clear, relatable communications that keep colleagues informed and engaged.
- Organised and adaptable - Great at juggling priorities, managing time, and staying calm under pressure.
- Tech-savvy - Confident using Microsoft Office (especially PowerPoint) and design tools like Canva to bring your ideas to life.
- A team player - Someone who embraces our culture, gets involved, and lifts others up.
- Positive and motivating - A source of energy and encouragement who inspires those around you.
- Curious and solutions-focused - Always looking for better ways to communicate, connect and create impact.
And let's not forget about the most important part… your team's well-being and aspirations. You'll be their biggest supporter, cheering them on. You'll have amazing everyday conversations with your team, discussing everything from their performance to their wildest career aspirations. Our PERKS really are 'The Works' - 25% Colleague Discount! - Plus, exclusive Double Discount days!
- MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more!
- Holiday - 33 days including bank holidays.
- Holiday Purchase - Purchase an additional 5 days
- Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you.
- Wagestream - Claim early access to 50% of your wages as you earn them - for when 'life' happens!
- Share Scheme - Unleash your inner Monopoly mogul and own a piece of The Works!
- 24/7 support for you and your family - Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more!
- Healthcare Cash Plan - To support your everyday healthcare costs
- And loads more! - Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving.
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