Marketing Executive
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Salary not available. View on company website.
Copart UK Limited, Wootton Green, Bedford
- Onsite working
- Full time
- Permanent
Posted 1 day ago, 21 May
Job ref: 55ca676a38564ab38592fb269d7dbd86
Full Job Description
In this role, you'll implement marketing strategies and manage external communications and campaigns. Reporting to the Senior Marketing Campaign Manager, you'll collaborate with cross-functional teams (Design, Digital, Operations, Sales) to oversee our Membership portfolio and other brands. The role focuses on driving member/customer acquisition and retention, particularly through impactful email communications, while ensuring the Marketing Plan is executed on time and to a high standard.,
- Lead end-to-end campaign delivery and stakeholder management for Copart and related brands.
- Ensure clear market positioning across offline and online communications.
- Develop and execute strategic campaigns to engage, retain, and grow membership, driving lead generation and revenue growth.
- Design and implement multi-channel marketing initiatives to promote membership benefits.
- Create content, manage communications (e.g., Salesforce Marketing Cloud), and build key relationships.
- Measure campaign success through analysis and reports, optimising marketing effectiveness.
- Drive promotion of new products/services and oversee campaign strategy execution.
- Manage member feedback to enhance satisfaction and marketing impact.
- Implement brand and external communications strategy.
- Develop marketing collateral and conduct ROI analysis to refine strategies.
- Foster cross-functional collaboration and a "one team" culture.
- Perform additional duties as assigned by management.
Talented commercial marketer with excellent and creative copywriting skills. - Collaborative work style and a team player
- Experienced in using email platforms, such as Salesforce Marketing Cloud.
- Experience in HTML coding.
- Analytical mindset with the ability to track and measure campaign success.
- Experience of integrated promotional, direct marketing and advertising campaigns.
- Good understanding of digital & social media.
- Confident communicator who will network and develop strong and productive business relationships with our suppliers, agencies and internal stakeholders. Desirables
- Experience of the automotive sector is desirable but not essential.
- Proven experience in a membership or subscription-based environment.
Copart, a global leader in vehicle remarketing and recycling, is seeking a Marketing Executive to join our team.
Time For You: Relax with 23 days of holiday plus bank holidays, and an extra day for a personal special occasion. - Give Back: Receive a paid day to volunteer for a charity of your choice.
- Health & Wellness: Healthcare Cash Plan, allowing you to claim cash back on a range of healthcare products and services including dental, optical, chiropody, and specialist consultations, tests, and scans and Virtual GP access.
- Appreciating You & Others: Celebrate special moments with access to our Recognition Hub and E-card collection.
- Your Future: Join our contributory workplace pension scheme for financial security.
- Investment: Purchase shares in our global company at a discounted rate.
- Fitness & Health: Save money while commuting with our Cycle to Work Scheme and access fitness videos and gym discounts.
- Life Assurance: Enjoy peace of mind with our life insurance coverage.
- Exclusive Discounts: Access our deals hub for savings on everyday purchases and family activities.
- Goal Support: Use tools like Mortgage Advice, Life Coaching, and our Money Hub to achieve your goals. Copart are an equal opportunity employer, proudly hiring a diverse workforce. Discrimination is expressly forbidden and we therefore kindly welcome all applications.
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