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Paid Campaign Specialist (f/m/d)
Salary not available. View on company website.
TÜV SÜD AG, Fareham
- Onsite working
- Full time
- Permanent
Posted 4 days ago, 17 May
Job ref: 59b6051df80743f6a97fcadb20d323fb
Full Job Description
- The Digital Marketing & e-business Center of Excellence team is looking for a proactive team player to join the Pay-per-Click (PPC) team. As a key player in the PPC team, the candidate is responsible for developing and implementing paid campaigns across various digital channels. He / She will work closely in cross-functional teams to govern, monitor, analyze and improve on the effectiveness of campaigns. This role is ideal for someone who thrives on execution, collaboration, and data-driven decision-making.
- Develop, execute, monitor, and optimize high-performing campaigns across multiple platforms (LinkedIn, Google, Meta, Bing, etc.) with the target of lead generation or brand awareness.
- Collaborate with the Marketing Business Partners team to translate campaign briefs and budgets into campaigns and actionable PPC strategies, ensuring seamless execution and alignment with business objectives.
- Improve on the return-on-investment of digital activities by optimizing keyword portfolios, audiences, ad copies, landing pages and bidding strategies.
- Activate on data, research, and insights for the planning of target-oriented campaigns
- Analyze and monitor performance data using tools like Adobe Analytics and custom dashboards to refine paid strategies, enhance content delivery, and streamline internal processes.
- Oversee budget reporting and performance of all major metrics to evaluate campaign success and identify opportunities for improvement.
- Work in close exchange with the DM & eBiz CoE subteams and Creative & Publishing Hub to ensure the quality, consistency, and effectiveness of digital marketing initiatives.
- Build and maintain strong relationships with internal and external stakeholders to drive campaign success and achieve business objectives.
- Stay up-to-date with the latest PPC trends, emerging platforms, and best practices.
Professionals 6 - 10 years of experience, University degree in marketing, communications, business administration, or related field - Minimum of 4-5 years of experience in digital marketing, managing PPC campaigns.
- Preferred qualifications/certifications in Google Ads, Bing Ads, or other relevant PPC certifications
- Proven track record in Search Engine Advertising (SEA) and Social Media, with a strong understanding of campaign planning, target audience segmentation, keyword strategies, and bidding.
- Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and departments.
- Proven ability to manage multiple projects, budgets, and financial processes, as well as effectively allocate resources (including during peak periods), delivering projects on time and within scope.
- Strong analytical skills, with the ability to interpret data and insights to drive informed decision-making.
- Highly self-motivated, assertive, and capable of taking full ownership of projects and driving them to completion.
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