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FORESTRY COMMISSION, Exeter
- Full time
- Temporary
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Marketing & Communications Lead
Salary not available. View on company website.
FORESTRY COMMISSION, Exeter
- Onsite working
- Full time
- Temporary
Full Job Description
The Forestry Commission are the Government's forestry experts, and our role is to protect, improve, expand and connect England's trees, woodlands and forestry sector. Forest Services, as part of Forestry Commission, are the Government's forestry experts. We advise nationally and locally on how to unlock the full potential of woodlands and support the forestry sector to protect, improve and expand England's valuable woodland assets, ensuring that they continue to provide benefits to people, the environment and the economy. If you are passionate about the role of trees, woodlands, and forestry in creating a better future for England, and want to play a key part in that, we want to hear from you. By joining the Forestry Commission, you will become part of a team of passionate, committed colleagues, and be able to build on a wealth of expertise to take this ambitious work forward. You will be able to make your mark by helping the Forestry Commission to transform how we work together and reach new stakeholders. The purpose of this role is to develop and execute a range of marketing and communications activity, to include email marketing, webinars and events, support for regional marketing and communications teams, and stakeholder engagement as part of the Marketing, Communications & Engagement (MC&E) strategy. You will report to the Marketing & Communications Manager. You will: Email marketing
- Lead and oversee all Mailchimp activity across Forest Services, including managing national email alerts and supporting consistent regional newsletter delivery.
- Own the integration and ongoing coordination of Mailchimp with the CRM system to support audience targeting and data management.
- Monitor and evaluate email performance through regular reporting and analysis, using insights to inform improvements and benchmark against objectives and sector standards. Webinars and events
- Lead the coordination and delivery of national webinars, ensuring engaging content, effective promotion, and alignment with MC&E and Forestry Commission goals.
- Collaborate with regional teams to plan and manage webinars with a national reach, offering central support and ensuring a consistent approach, and efficient use of resources.
- Provide centralised support for events where needed, including coordination with Defra and the provision of toolkits and resources to Area Marketing and Communications Managers, and other national teams.
- Manage and maintain the MC&E event tracker to ensure accurate oversight of national and regional activity. Regional MC&E marketing support
- Provide strategic national support to regional MC&E teams, collaborating closely with Area Marketing and Communications Managers, Engagement Officers, and the Content team to develop and deliver high-quality resources and webinars or events.
- Foster strong working relationships with regional teams to facilitate effective project delivery, encourage knowledge sharing, and promote cross-Area collaboration.
- Monitor regional activity and emerging trends to identify opportunities for enhancing MC&E efforts, and ensure national resources and support are accessible to Area teams. Stakeholder engagement
- Deliver the national stakeholder engagement strategy, managing and strengthening key national stakeholder relationships.
- Lead stakeholder-focused MC&E initiatives, including webinars, events, and co-created digital content across multiple channels.
- Oversee stakeholder platforms, networks, and databases; monitor performance of engagement activity and ensure alignment with regional teams and wider Defra stakeholder work. Systems
- Lead on use of systems such as Eventbrite and web-to-print, keeping content up to date and advising colleagues on best practice use. Cross team work
- Deliver operational communications to customers about grants, regulations and other announcements in line with agreed comms plans, working closely with the wider MC&E team and Defra Comms team.
- Actively monitor and report on performance of M&C activity.
- Support and input to cross team projects for example mini-campaigns, CRM.
- Work with external suppliers to deliver high quality goods and services.
- Provide input to wider MC&E team projects as required, making an active contribution to the team's wider work and ensuring cross-team resilience.
Disability Confident About Disability Confident A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to .
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FORESTRY COMMISSION
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