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Posted today, 23 Aug
Job ref: 5cec000afdd54c2ea667706811e97bbb
Full Job Description
- Messaging & Positioning:
- Develop clear, differentiated, and value-based product messaging that speaks to our ICPs and buyer personas.
- Translate technical features into compelling customer outcomes and use-case narratives.
- Ensure consistent messaging across web, sales content, campaigns, and product experiences.
- Go-to-Market (GTM) & Product Launches:
- Own end-to-end launch strategy and execution for new products and features-including internal alignment, partner readiness, and external campaigns.
- Lead launch planning across Product, Marketing, Sales, and Customer Success to ensure every stakeholder is enabled and aligned.
- Drive internal excitement and field adoption through clear communications and impactful storytelling.
- Revenue Intelligence Ownership:
- Act as the product marketing owner for our Revenue Intelligence solutions, including forecasting, pipeline analytics, and AI insights.
- Develop messaging, demo scripts, and enablement assets that articulate how these tools help account teams drive predictability and performance.
- Partner with Product and Data Science teams to influence roadmap and GTM priorities with market and customer insights.
- Sales & Partner Product Messaging & Training:
- Create and deliver training content, playbooks, competitive battlecards, and demo scripts tailored to our buyer personas and sales motions.
- Work closely with Marketing, GTM Ops, Channel, and Sales to equip all field teams with high-impact materials.
- Continuously gather feedback from sellers and partners to refine and evolve our messaging and enablement approach.
- ICP & Market Insight:
- Develop and maintain actionable Ideal Customer Profile (ICP) and persona frameworks through research, interviews, and usage data.
- Monitor market dynamics, competitive moves, and customer feedback to inform messaging, segmentation, and packaging.
- Act as the voice of the customer within the company-ensuring our positioning reflects real-world needs and trends.
3-5 years of product marketing experience in B2B SaaS (CRM, ERPs, RevTech, MarTech, or AI/Analytics preferred). - Demonstrated success in messaging, sales enablement, and product launches.
- Strong storytelling and writing skills, with the ability to simplify complex ideas into compelling messages.
- Proven ability to work cross-functionally and influence without authority.
- A passion for sales readiness, learning culture, and driving measurable business outcomes.
- Proficiency with tools like CMS platforms, Sales Automation, and collaboration tools.
About sales-i UK Ltd., a SugarCRM Company From the very beginning, SugarCRM had a unique vision: to offer a different kind of customer relationship management (CRM) software. We pioneered a solution that easily adapts to customer needs, and now, more than two decades later, we're on a mission to help sales teams reach their highest potential. Our diverse team around the world shares a passion for helping customers succeed. Together, we're building a culture that values personal and professional growth-and we're proud to be recognized as a Great Place to Work. We care about work/life balance and flexibility for our employees, and we're proud of how we show up for our customers every day. If you're looking to level up your career and help businesses grow better and faster, you're in the right place. Learn more about SugarCRM careers and how you can be part of our journey. As a Product Marketing Manager at SugarCRM, you will be the strategic lead for messaging, enablement, and go-to-market success-with direct ownership of our Revenue Intelligence product line. In this highly collaborative and impactful role, you will define positioning that resonates with our Ideal Customer Profiles (ICPs), drive sales and partner readiness, and lead product launches across internal, partner, and external channels. You'll work closely with Product, Sales, Marketing, and Customer Success to bring our innovations to market and ensure they're adopted, understood, and celebrated.
£50,000 - £60,500 a year We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we're looking for. We also know that diversity of background and thought makes for better problem solving and more creative thinking, which is why we're dedicated to adding new perspectives to the team. Benefits and Perks: Beyond a stellar work environment, friendly people, and inspiring work, we have some sweet benefits and perks: · UK Pension Scheme · Private medical and dental insurance · Health &Wellness Reimbursement Program · Unpaid sabbatical leave · Educational Resources - Career & Personal Development Program · Various discount programs (i.e. travel, virtual exercises classes, etc.) · We are a merit-based company with many opportunities to learn, excel and grow your career! #LI-Hybrid
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