Accountable for supporting the ABM Manager in the delivery of the ABM strategy.
Conduct comprehensive research of high-value target accounts, key stakeholders, competition and the offering to ensure communication resonates with the right decision makers.
Develop in-depth insights reports for key accounts including comprehensive stakeholder mapping and individual persona development.
Prepare research recommendations and strategic insights for campaign development.
Work with the communications to utilise media resonance and social listening tools to gather insights for ABM campaigns.
Support in the execution of multi-channel ABM campaigns across current marketing automation software. Utilising full Marketing tech stack.
Collaborate with cross-functional teams, including wider marketing, business development, policy and technical to ensure alignment and maximise the impact of ABM initiatives. Ensuring the alignment of messaging, content and delivery channels, as well as managing expectations of projects and working to a deadline to support the team and wider business.
Responsible for relationship building and nurturing across target accounts to deliver marketing qualified contacts.
Ensuring all Marketing generated data is managed legally and appropriately
Ownership of personal development plan to self-develop in marketing and professional skills, ensuring you are keeping on top of your specialism and up-to-date on prospect news and new trends in the marketing industry.
Responsible for establishing relationships across the business units that ABM directly links into
Responsible for becoming a key point of contact for wider stakeholders outside of senior leadership teams
Responsible for developing progressive rapport with designated business development leads
Responsible for keeping on top of sector trends and developing relationships with customers when marketing opportunities arise
Responsible for GDPR managed data to utilise in campaigns, We're also committed to ensuring that all applicants and colleagues receive fair treatment without discrimination on any grounds, aiming to create a diverse and inclusive workplace where everyone can thrive.

Marketing experience, preferably in a B2B environment - essential
Proven track record of cross-functional working - essential
Integrated marketing - essential
Market Research - essential
Market intelligence and competitive analysis - essential
Research methodology and insights driven generation - essential
Stakeholder mapping - essential
Project management - desirable
Account management - desirable
Salesforce & Marketing Cloud experience - desirable
Brand marketing - desirable

Apply today, so we can make a difference for generations to come.

25 days of annual leave
Access to our company pension scheme
Discounts on everything from groceries to well known retailers
Access to a range of resources to support your physical, mental and financial health; so you can lean on us whenever you need to
One paid days leave every year to volunteer and support your community
Ongoing training and development opportunities, allowing you to reach your full potential
Stream - Employee financial wellbeing support: early access to your earned pay, savings, budgeting, financial coaching & rewards.

22 Full time Marketing / Advertising / Events jobs in Wednesbury, Sandwell