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Marketing and Communications Specialist
Salary Not Specified
Ford Motor Company, Fryerns, Basildon
- Onsite working
- Full time
- Permanent
Posted 6 days ago, 7 Jul
Job ref: 0610e5a8c03d43cbb297af8a4764e134
Full Job Description
all and is opposed to any form of less favourable treatment or harassment on the grounds of race, religion or belief, sex, marriage and civil partnership, pregnancy and maternity, age, sexual orientation, gender reassignment or disability.This is a full-time role, however we are keen to encourage applications from applicants who work flexibly including job-share applicants, who would like to work with another job-share applicant to do this role (even if you currently do not have a job-share partner). The Job Share Connect tool allows you to create your profile and then find a job share match. This position is based in Dunton, and it is expected the successful candidate will be able to attend the Dunton office for typically 4 days a week and remain flexible on the days they are required to attend the office according to business requirements.
Develop & execute strategies: Contribute to marketing and communications strategies that drive engagement, loyalty, and brand growth.Lead customer communications: Own key initiatives including CRM migration (Salesforce), communications library, and customer touchpoint enhancements (website, app).Manage campaigns: Plan and execute end-to-end marketing campaigns across digital and traditional channels, with a focus on testing and optimisation.Support PR & brand awareness: Collaborate with our PR agency on strategy, research, and activations to boost brand visibility and credibility.Content & messaging: Create and manage high-quality, on-brand content across platforms. Brief and approve copy for website, email, and ad-hoc communications.Loyalty & rewards: Lead the communications strategy for our upcoming loyalty platform, using data to refine messaging and measure impact.Performance analysis: Track and report on campaign effectiveness using dashboards and manual tracking.
Link communications to business outcomes.Cross-functional collaboration: Work with Product, Digital, Customer Service, and external agencies to ensure a seamless customer experience.Contribute broadly: Support social media, blog content, and other marketing channels as needed.Stay informed: Keep up with marketing trends, digital innovations, and savings market developments to inform strategy.
The minimum requirements we seek:Proven experience in a broad marketing or communications role.Strong campaign planning and execution skills.Experience with CRM systems (Salesforce a plus) and customer engagement strategies.Understanding of PR principles and media relations.Excellent written and verbal communication skills with a flair for persuasive, brand-aligned messaging.Strong analytical skills and comfort with performance data and dashboards.Solid project management and organisational abilities.Familiarity with marketing automation tools and ESPs.Resilience and proactivity in navigating a corporate environment.Strong stakeholder management and influencing skills.Our preferred requirements:Bachelor's degree in Marketing, Communications, Business, or a related field.Additional Information:This is a UK position and applications will only be accepted from current UK permanent employees (FoB and FCE employees only).The Company is committed to diversity and equality of opportunity for
Develop & execute strategies: Contribute to marketing and communications strategies that drive engagement, loyalty, and brand growth.Lead customer communications: Own key initiatives including CRM migration (Salesforce), communications library, and customer touchpoint enhancements (website, app).Manage campaigns: Plan and execute end-to-end marketing campaigns across digital and traditional channels, with a focus on testing and optimisation.Support PR & brand awareness: Collaborate with our PR agency on strategy, research, and activations to boost brand visibility and credibility.Content & messaging: Create and manage high-quality, on-brand content across platforms. Brief and approve copy for website, email, and ad-hoc communications.Loyalty & rewards: Lead the communications strategy for our upcoming loyalty platform, using data to refine messaging and measure impact.Performance analysis: Track and report on campaign effectiveness using dashboards and manual tracking.
Link communications to business outcomes.Cross-functional collaboration: Work with Product, Digital, Customer Service, and external agencies to ensure a seamless customer experience.Contribute broadly: Support social media, blog content, and other marketing channels as needed.Stay informed: Keep up with marketing trends, digital innovations, and savings market developments to inform strategy.
The minimum requirements we seek:Proven experience in a broad marketing or communications role.Strong campaign planning and execution skills.Experience with CRM systems (Salesforce a plus) and customer engagement strategies.Understanding of PR principles and media relations.Excellent written and verbal communication skills with a flair for persuasive, brand-aligned messaging.Strong analytical skills and comfort with performance data and dashboards.Solid project management and organisational abilities.Familiarity with marketing automation tools and ESPs.Resilience and proactivity in navigating a corporate environment.Strong stakeholder management and influencing skills.Our preferred requirements:Bachelor's degree in Marketing, Communications, Business, or a related field.Additional Information:This is a UK position and applications will only be accepted from current UK permanent employees (FoB and FCE employees only).The Company is committed to diversity and equality of opportunity for
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