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Associate Tagging & Tools Manager
Salary not available. View on company website.
Informa PLC, Caldecott, Vale of White Horse
- Remote working
- Full time
- Permanent
Posted today, 12 Jul
Job ref: edabfd0758d241c09ebe1779d85352f6
Full Job Description
If you're passionate about web technologies and eager to make a significant impact to marketing performance, join us in shaping the future of our digital landscape!, Taylor & Francis Group have an exciting and business-critical opportunity for a Associate Tagging & Tools Manager to join our Marketing Analytics Team. We are seeking a detail-oriented individual who can help unlock the full potential of our web analytics technology. You will be pivotal in testing and implementing our measurement roadmap, optimising Google Tag Manager setups, and supporting marketers through cookie consent management changes. What you'll be doing
- Support the design and implementation of Google Tag Manager containers across the company. Understand marketing data needs and create tags to help them understand the events they need to service those needs. Ensure consistency and quality across the company's GTM containers
- Support the Senior Marketing Manager and agencies to implement the measurement roadmap, our considered and strategic approach to Google Tag Manager across the business. Audit our GTM implementation, suggest improvements and amend tags, triggers and variables
- Make changes and improvements to tagging for web analytics tools, including Google Analytics, HotJar and Contentsquare
- Ensure marketing tags and scripts in Google Tag Manager are configured correctly, efficiently, and in compliance with GDPR and cookie regulations
- Test releases, monitor results and quickly identify and resolve bugs
- Support the Senior Marketing Manager in training marketers on the use of web analytics tools
- Create comprehensive documentation of changes and improvements, to help communicate changes to marketers and improve processes
- Collaborate with Marketing Analytics, wider Marketing, RAD, product and technology teams on Google Tag Manager implementation, usage and improvements
Essential experience - Creating tags, triggers and variables in Google Tag Manager, especially Google 360 accounts
- Proficiency in web analytics tools (e.g. Google Analytics, Adobe Analytics) Skills priorities
- Strong attention to detail
- Internal communication and stakeholder management
- A love of learning - this is a constantly evolving technical and legal landscape - and problem solving
- Project management, time management, prioritisation, collaboration with colleagues and partners
- An ability to describe technical concepts in layman's terms and to add technical precision to requests from non-technical marketers Desired experience
- Use of Google Analytics 4 for reporting on marketing performance
- Basics of JavaScript
- Knowledge of other analytics tools, such as HotJar and Contentsquare
- Understanding of GDPR, consent management and cookie handling
- Understanding of performance marketing, ecommerce or lead generation
- Experience with server-side Google Tag Manager
Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100. Taylor & Francis Group produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential. Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that's the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we'd love to hear from you. - A strong base salary plus annual company bonus
- An excellent work/life balance with a fantastic working culture
- 25 days annual leave per year
- An additional day off for your birthday (can be taken any time)
- 3 additional discretionary days off during the holiday season at the end of the year
- 4 paid volunteering days each year
- Company funded single cover private medical insurance
- Employee assistance programme - offering 24/7 well-being support
- Share Match - Plan that matches every share purchased with two free shares.
- Pension scheme
- Life assurance, plus optical and medical care Being Yourself at Taylor & Francis If you're excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don't fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and make a contribution regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life. Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit based factor. We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers Or better yet check out our LinkedIn 'Life' Page, highlighting our accomplishments, employees, and company culture. It's also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F.