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Arena Racing Company, Upper Langridge, Bath and North East Somerset
- Remote working
- Full time
- Permanent
Posted today, 13 Aug
Job ref: 212b0addd1b94d969045517b4acb3d3e
Full Job Description
We are looking for a passionate and knowledgeable Senior Marketing Executive to join our Marketing team!
This role is ideal for someone who is looking to take the next step in their marketing career to build on their current experience and who is keen to get involved in lots of different projects, utilising the full marketing mix. This is a rewarding role where you'll see your hard work pay off as you make a real impact with the love of our sport at the heart of everything we do.
Work Perks of being a Senior Marketing Executive...
Annual passes to attend any of our 21 venues
Discounted food & ARC days out
Cycle to work scheme
Holiday allowance increasing with length of service up to 28 days
Company life assurance scheme
Discretionary group annual bonus schemes to reward your hard work
Support with study through our study assistance schemes
And so much more…, Support the Regional Marketing Manager and wider central marketing team to execute the company marketing strategy specifically for the Northern region that maximise sales across all raceday and non-raceday income lines
Support the Regional Marketing Manager to review media campaigns and proactively seek out new opportunities to raise the profile of the racecourses and fixtures locally
Create engaging content via written content, videos and photos to use across various platforms including websites, social media and emails
Take ownership for optimising the regions websites in accordance with the SEO Manager's direction, ensuring KPIs are achieved
When required, take ownership of supporting wider group projects and marketing as directed from conception to delivery and review
Generate and capture content for social media channels by attending key horse racing fixtures and events (weekend and evenings required. Approx. 20 events each year. TOIL accrued)
Assist where required with the CRM strategy; building the email calendar and looking for opportunities to build our opted in database
Liaise with internal designers to brief in marketing campaigns and collateral from conception through to final delivery. Ensuring timeframes are maintained and delivered, materials are accurate and are effectively distributed in line with the campaign strategy.
Monitor and respond to customer feedback and look to actively improve brand perception online
Support in-campaign and post-campaign analysis, supporting the implementation of optimisation initiatives to improve live activity.
Liaise with a wide range of stake holders from across the business to implement our marketing
campaigns to the highest possible standard
Work closely with external agencies when required
Provide general administrative support to the Director of Marketing, Head of Marketing, Group marketing manager and design team when required.
Ad hoc marketing duties
The person we are looking for as a Senior Marketing Executive has…..
Minimum 3 years' experience within a marketing role, working across the full marketing mix
Knowledge and understanding of the leisure sector and ticket or hospitality-based business is desirable.
Strong organisational and interpersonal skills, with the ability to work under pressure
Excellent communication skills and experience managing multiple stakeholders, being creative and enthusiastic with a positive attitude
Experience delivering a range of on and offline marketing collateral effective within marketing campaigns.
Clear, concise writing style and excellent grammar
Experience with social media channels (Facebook, Instagram, TikTok, LinkedIn, and Twitter)
Experience managing a budget advantageous
At ARC, we believe that a diverse, equitable and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
This role is ideal for someone who is looking to take the next step in their marketing career to build on their current experience and who is keen to get involved in lots of different projects, utilising the full marketing mix. This is a rewarding role where you'll see your hard work pay off as you make a real impact with the love of our sport at the heart of everything we do.
Work Perks of being a Senior Marketing Executive...
Annual passes to attend any of our 21 venues
Discounted food & ARC days out
Cycle to work scheme
Holiday allowance increasing with length of service up to 28 days
Company life assurance scheme
Discretionary group annual bonus schemes to reward your hard work
Support with study through our study assistance schemes
And so much more…, Support the Regional Marketing Manager and wider central marketing team to execute the company marketing strategy specifically for the Northern region that maximise sales across all raceday and non-raceday income lines
Support the Regional Marketing Manager to review media campaigns and proactively seek out new opportunities to raise the profile of the racecourses and fixtures locally
Create engaging content via written content, videos and photos to use across various platforms including websites, social media and emails
Take ownership for optimising the regions websites in accordance with the SEO Manager's direction, ensuring KPIs are achieved
When required, take ownership of supporting wider group projects and marketing as directed from conception to delivery and review
Generate and capture content for social media channels by attending key horse racing fixtures and events (weekend and evenings required. Approx. 20 events each year. TOIL accrued)
Assist where required with the CRM strategy; building the email calendar and looking for opportunities to build our opted in database
Liaise with internal designers to brief in marketing campaigns and collateral from conception through to final delivery. Ensuring timeframes are maintained and delivered, materials are accurate and are effectively distributed in line with the campaign strategy.
Monitor and respond to customer feedback and look to actively improve brand perception online
Support in-campaign and post-campaign analysis, supporting the implementation of optimisation initiatives to improve live activity.
Liaise with a wide range of stake holders from across the business to implement our marketing
campaigns to the highest possible standard
Work closely with external agencies when required
Provide general administrative support to the Director of Marketing, Head of Marketing, Group marketing manager and design team when required.
Ad hoc marketing duties
The person we are looking for as a Senior Marketing Executive has…..
Minimum 3 years' experience within a marketing role, working across the full marketing mix
Knowledge and understanding of the leisure sector and ticket or hospitality-based business is desirable.
Strong organisational and interpersonal skills, with the ability to work under pressure
Excellent communication skills and experience managing multiple stakeholders, being creative and enthusiastic with a positive attitude
Experience delivering a range of on and offline marketing collateral effective within marketing campaigns.
Clear, concise writing style and excellent grammar
Experience with social media channels (Facebook, Instagram, TikTok, LinkedIn, and Twitter)
Experience managing a budget advantageous
At ARC, we believe that a diverse, equitable and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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