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Head of Brand & Communications Head of Brand & Communications
Salary not available. View on company website.
Krispy Kreme, North Southwark, Southwark
- Onsite working
- Full time
- Permanent
Posted 1 day ago, 1 Aug
Job ref: b75b625fbc1a43d08d86265fc500ef14
Full Job Description
As our Head of Brand & Communications, you'll play a pivotal role in defining and delivering insight-led, creatively disruptive strategies that make people fall in love with our melt-in-the-mouth doughnuts all over again. You'll lead and inspire a talented team of three, and collaborate cross-functionally across retail, grocery, digital, and innovation to drive brand performance and same-store sales growth. You'll be responsible for everything from brand campaigns and PR to paid media and customer insights. We're not looking for someone who plays it safe, we want a brave thinker, a natural storyteller, and a commercially astute brand leader ready to take Krispy Kreme to the next level in a highly legislated HFSS media landscape. Key Duties & Responsibilities:
- Define & lead brand and communications strategies that build brand love and drive visibility across channels
- Champion customer insight, ensuring our decisions are rooted in real human behaviour
- Create standout campaigns across paid, earned, and owned media that get people talking (and tasting)
- Collaborate with Product Development to bring exciting new products to market
- Own our brand calendar, from big seasonal moments to disruptive brand partnerships
- Measure what matters, setting KPIs, analysing ROI and evolving strategies based on results
- Lead and inspire your team and agency partners to consistently deliver best-in-class work
- Be the voice of the brand internally and externally, ensuring we show up consistently and with purpose
8+ years' experience in senior brand or marketing roles. Preferably in FMCG, premium food & beverage, QSR, or lifestyle brands - A proven track record of building brands that connect with culture and convert commercially
- Experience in grocery, retail, and ecommerce channels
- Expertise in managing consumer insight and research, turning data into action
- Strong capability in paid & earned media, with a creative and analytical mindset
- A collaborative leader who builds high-performing teams and strong agency relationships
- A curious, entrepreneurial spirit who challenges the norm and get things done
Be part of something irresistibly original! At Krispy Kreme, we're on a mission to become the most loved sweet treat brand in the world. That's why we're looking for a bold, brilliant and strategic Head of Brand & Communications to lead the charge in shaping how we show up, connect with our customers, and drive relevance across the UK & Ireland. We're not just about doughnuts; we're about delivering joy. Working here means being part of a fun, fast-moving, high-growth business with a purpose. We combine the agility of retail with the scale of FMCG and the culture of a passionate, people-first brand. This is a place where ideas matter, where bravery is rewarded, and where your work will make a visible difference., Our Doughnuts: We're famous for our amazing doughnuts, but did you know that every Krispy Kreme doughnut is handmade, decorated and delivered fresh daily by one of our awesome team members? - A competitive salary + a 10% bonus
- 25 days' holiday + bank hols (with the option to buy 5 more) & Sabbatical options
- Hybrid working (3 office / 2 home)
- Bupa private healthcare + wellbeing support via our employee assistance programs
- Access to a variety of discounts & vouchers for everyday spending, days out, travel, entertainment, shopping and more!
- 5% pension contribution (with 3% employer match)
- Free Doughnuts when you're in the office & 50% off doughnuts + 30% off drinks in-store