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9 Marketing / Advertising / Events jobs in Basingstoke, Hampshire

Omnichannel Marketing Man...

Salary not available. View on company website.

PepsiCo, Inc., Reading

  • Full time
  • Permanent

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Posted 4 days ago, 16 Aug

CRM Executive

Salary not available. View on company website.

Harrods, Cold Ash, West Berkshire

  • Full time
  • Permanent

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Posted 5 days ago, 15 Aug

Web Content Designer

Salary not available. View on company website.

SAGE GROUP PLC, Matthewsgreen, Wokingham

  • Full time
  • Permanent

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Posted 5 days ago, 15 Aug

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Social Media Coordinator

Salary not available. View on company website.

DIOCESE OF WINCHESTER, Bishop's Sutton, Hampshire

  • Part time
  • Temporary

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Posted 1 week ago, 13 Aug

Reward Content Specialist

Salary not available. View on company website.

PRIMARK, Reading

  • Full time
  • Temporary

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Posted 1 week ago, 10 Aug

Brand Manager

£50000-£60000

Simplyhealth, Wharf Hill, Winchester

  • Full time
  • Permanent

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Posted 1 week ago, 10 Aug

Communications Advisor

Salary not available. View on company website.

Shared Services Partnership, Hyde, Winchester

  • Full time
  • Permanent

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Posted 1 week ago, 7 Aug

Communications Advisor

Salary not available. View on company website.

ROYAL BOROUGH OF KENSINGTON AND CHELSEA, Hyde, Winchester

  • Full time
  • Permanent

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Posted 1 week ago, 7 Aug

Marketing Manager

Salary not available. View on company website.

Willliam Grant & Son, Sherfield on Loddon, Hampshire

  • Full time
  • Temporary

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Posted 2 weeks ago, 6 Aug
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Omnichannel Marketing Manager - Traditional Trade & Discounters (short-term FTC)

Salary not available. View on company website.

PepsiCo, Inc., Reading

  • Onsite working
  • Full time
  • Permanent

Posted 4 days ago, 16 Aug

Job ref: 94c4675259514505b807cd4dce8bc440

Full Job Description

Overview As Impulse & Discounters Marketing Manager, you will lead omnichannel marketing strategy & activation for the traditional trade impulse channel, including wholesale, convenience, forecourts, as well as the discounters channel. The critical success factor for this role is the ability to understand the Impulse channel and the nuances within the sub channels of wholesale and convenience, in order to build strategic, next-gen marketing strategies across for B2B & B2C, leveraging new and existing marketing platforms, tools & data to consistently optimize marketing mix for best potential business impact. You will work collaboratively with the commercial leads to strengthen end-to-end capabilities and set future channel direction with a focus on digital-first, data-driven campaigns. Responsibilities Strategize, plan and deliver Impulse marketing strategy and activation plans across wholesale, convenience, forecourts & discounters. This requires close connectivity with brand &
commercial partners. Create bespoke campaigns for strategic customers where relevant. Lead development of Trade Press Strategy and own relationship with Cirkle. Own and manage budget for total Impulse & discounters - tracking monthly and flagging risk. Drive post-campaign evaluations process to decipher learnings and build future success. Establish "performance mindset" leveraging data to optimize campaigns for strong ROI. Build capability and drive thought leadership within the omnichannel marketing team and across broader impulse commercial team, enabling continuous progress and upskilling on omnichannel media activation best practices. Cross-functional partnership & relationship management across internal teams (Sales, Marketing, Corporate & other media functions) as well as external (agencies, supplier partners, customers). Ownership over: Depo execution, retail execution (POS, KPM engagement, sampling etc.), consumer activations in retail, managing trade days with wholesalers,
Cirkle trade press, brand sells Qualifications This role is customer facing and will require knowledge of the retailer environment plus connecting into marketing and trading teams. Team leadership; motivating a team to deliver, coaching & mentoring individuals to fulfill potential. Organisational skills / project management. Excellent written and verbal communication skills. Results orientation and ability to extract key actionable insights from data. Desirable knowledge / experience: Experience working within FMCG (Sales / Marketing / Omnichannel Marketing roles). Good understanding of key marketing mix levers and interpretation of brand plans; connecting brand & commercial priorities

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