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Marketing and Communications Specialist
Salary Not Specified
Ford Motor Company, Fryerns, Basildon
- Onsite working
- Full time
- Permanent
Posted 1 day ago, 7 Jul
Job ref: 0610e5a8c03d43cbb297af8a4764e134
Full Job Description
Develop & execute strategies: Contribute to marketing and communications strategies that drive engagement, loyalty, and brand growth.Lead customer communications: Own key initiatives including CRM migration (Salesforce), communications library, and customer touchpoint enhancements (website, app).Manage campaigns: Plan and execute end-to-end marketing campaigns across digital and traditional channels, with a focus on testing and optimisation.Support PR & brand awareness: Collaborate with our PR agency on strategy, research, and activations to boost brand visibility and credibility.Content & messaging: Create and manage high-quality, on-brand content across platforms. Brief and approve copy for website, email, and ad-hoc communications.Loyalty & rewards: Lead the communications strategy for our upcoming loyalty platform, using data to refine messaging and measure impact.Performance analysis: Track and report on campaign effectiveness using dashboards and manual tracking.
Link communications to business outcomes.Cross-functional collaboration: Work with Product, Digital, Customer Service, and external agencies to ensure a seamless customer experience.Contribute broadly: Support social media, blog content, and other marketing channels as needed.Stay informed: Keep up with marketing trends, digital innovations, and savings market developments to inform strategy.
The minimum requirements we seek:Proven experience in a broad marketing or communications role.Strong campaign planning and execution skills.Experience with CRM systems (Salesforce a plus) and customer engagement strategies.Understanding of PR principles and media relations.Excellent written and verbal communication skills with a flair for persuasive, brand-aligned messaging.Strong analytical skills and comfort with performance data and dashboards.Solid project management and organisational abilities.Familiarity with marketing automation tools and ESPs.Resilience and proactivity in navigating a corporate environment.Strong stakeholder management and influencing skills.Our preferred requirements:Bachelor's degree in Marketing, Communications, Business, or a related field.Additional Information:This is a UK position and applications will only be accepted from current UK permanent employees (FoB and FCE employees only).The Company is committed to diversity and equality of opportunity for
