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Head of Marketing and External Affairs
Salary not available. View on company website.
Driver and Vehicle Standards Agency, Newcastle upon Tyne
- Remote working
- Full time
- Temporary
Posted 6 days ago, 7 Aug
Job ref: 52002a882c4e4ad3a58260dd3ab321a0
Full Job Description
Do you build trusted relationships with key stakeholders to strengthen reputation and drive meaningful engagement?
If so, we'd love to hear from you!
The Head of Marketing and External Affairs is responsible for leading and developing the marketing and external affairs function in the Driver and Vehicle Standards Agency (DVSA).
Joining our department comes with many benefits, including:
+ Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here
+ 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave), plus 8 bank holidays and a privilege day for the King's birthday.
+ Flexible working options where we encourage a great work-life balance.
Read more in the Benefits section below!
Find out more about what it's like working at DVSA: Driver and Vehicle Standards Agency - Department for Transport Careers, You will oversee campaign and stakeholder engagement activities to support the achievement of DVSA's vision to 2030. These activities include the design, development, implementation and evaluation of various behaviour change and recruitment campaigns, based on insight, to support the achievement of DVSA business objectives.
You will also be responsible for directing the ongoing development and successful implementation of DVSA's approach to external affairs and its stakeholder engagement strategy. This includes improving relationships with existing stakeholders, developing new ones and securing partnerships to maximise the effectiveness of campaign communication activities and protect and enhance DVSA's reputation.
As a Corporate Senior Leader (CSL), you will work in collaboration with other leaders across DVSA to help shape its longer term aims and develop the culture, mission, vision, values and behaviours.
Your responsibilities will include, but aren't limited to:
+ Design, develop, and manage the implementation of a strategic approach to marketing and external affairs in DVSA. Ensure communications and business objectives are set, activities are insight-driven and outcomes are effectively evaluated.
+ Build and/or improve meaningful relationships with targeted external audiences, stakeholders, media, and key influencers to achieve business objectives and protect and enhance DVSA's reputation.
+ Lead the development and delivery of a highly effective, professional, and creative marketing function, ensuring the preparation and implementation of an overarching marketing strategy and plan for DVSA.
+ Set standards for external affairs in DVSA. Plan, coordinate, implement and evaluate DVSA's stakeholder engagement strategy and external affairs approach, based on the Government Communication Service (GCS) Modern Communication Operating Model principles.
+ As subject matter expert, provide sound professional advice and guidance to the CEO, directors and colleagues on marketing strategy and stakeholder engagement, including risks, issues, and opportunities.
For further information on the role, please read the role profile. Please note that the role profile is for information purposes only - whilst all elements are relevant to the role, they may not all be assessed during the recruitment process. This job advert will detail exactly what will be assessed during the recruitment process., Whilst we welcome applications from those looking to work with us on a part time basis, there is a business requirement for the successful candidate to be able to work at least 34 hours per week.
This role is suitable for hybrid working, which is a non-contractual arrangement where a combination of workplace and home-based working can be accommodated subject to business requirements.
The expectation at present is a minimum of 60% of your working time a month will be spent at either your designated workplace (one of the locations cited in the advert) or, when required for business reasons, in another office/work location/visiting stakeholders. Your designated workplace will be your contractual place of work. There may be occasions where you are required to attend above the minimum expectation.
Occasional travel to other offices will be required, which may involve overnight stays.
Visa Sponsorship
Please note that we do not hold a UK Visa & Immigration (UKVI) Skilled Worker Licence sponsor and are unable to sponsor any individuals for Skilled Worker Sponsorship. Candidates must ensure they have the appropriate rights to work in the UK before application.
Behaviours
We'll assess you against these behaviours during the selection process:
+ Seeing the Big Picture
+ Working Together
+ Delivering at Pace
Technical skills
We'll assess you against these technical skills during the selection process:
+ (Government Communication Service Professional Competency Framework) - Implementation, Our selection process ensures a comprehensive assessment of each applicant's skills, and potential fit within our organisation.
The selection process for this role will be:
Stage 1: Sift of CV and personal statement
Stage 2: Interview
You must be successful at each stage to progress to the next stage.
Stage 1: Sift
As part of the application process, you will be asked to complete a CV and personal statement. Further details around what this will entail are listed on the application form.
At sift, you will be assessed against the following Success Profile elements:
Experience - you will be asked to provide a CV (unlimited wordcount) and personal statement (1000-word count). Please provide evidence of your Experience of the following:
+ Proven track record of formulating and implementing evidence-based behaviour change communications campaigns, strategies and plans; delivering on key outputs. Able to translate big picture approaches to practical implementation plans.
+ Proven experience of delivering effective external affairs strategies, including stakeholder mapping, insight gathering and evaluation.
+ Proven experience of building trusted ongoing two-way engagement with key stakeholders, including developing influential networks and partnerships with external organisations.
+ Professional qualification in communications (such as CIPR, PRCA or CIM) or willingness to work towards.
The sift will take place from the 26th August 2025.
Stage 2: Interview
At interview stage, you will be assessed against the following Success Profile elements:
+ Behaviours - (Seeing the Big Picture, Working Together, Delivering at Pace)
+ Technical - (Government Communication Service Professional Competency Framework) - Implementation
The interviews will take place week commencing 29th September 2025.
This interview will be conducted online via Microsoft Teams. Further details will be provided to you should you be selected for interview.
You can find out more about our hiring process, how to apply, and application and interview guidance on our careers site (opens in a new window).
Please note that we will try to meet the dates set out in the advert. There may be occasions when these dates will change.
Further information on the selection process
We will also hold a 12-month reserve list for this role, which may lead to potential opportunities beyond the role you applied for. You can read more about our reserve lists here.
During your application, you should indicate which location(s) you wish to be considered for and, if successful, you will be placed on an individual list of candidates for each location. Candidates will be held on that list and drawn from it in merit order. We advise you to carefully consider which locations you wish to be considered for. If you decline an offer for a location you have expressed a preference in or have expressed an interest in more than one location and accept an offer, you will be withdrawn from any lists you may be held on. We may also offer candidates a location that they have not expressed a preference for where we have the requirement to do so but this will again be done on the basis of your place in the overall merit order and, in this event, you will not be removed from the list if you decline.
Appointments for this position will be made in order of merit. If you are successful in the selection process but there are no further available posts for the advertised role, you may be contacted to discuss an offer for a lower graded role (with similar experience and responsibility requirements).
If you are unsuccessful in the selection process, your application may be considered for a lower graded position if your demonstrated skills and experience meet the requirements of the alternative position. Candidates will be considered in order of merit.
AI Tools and Platforms
Artificial Intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our https://www.civilservicejobs.service.gov.uk/csr/jpreview.cgi for more information on appropriate and inappropriate use.
Reasonable Adjustments
As a Disability Confident Leader employer, we are committed to ensuring that the recruitment process is fair, accessible and allows all candidates to perform at their best. If a person with a visible or non-visible disability is substantially disadvantaged, we have a duty to make reasonable changes to our processes., Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant's details held on the IFD will be refused employment.
A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5-year period following a dismissal for carrying out internal fraud against government.
Feedback will only be provided if you attend an interview or assessment.
Security
Successful candidates must undergo a criminal record check.
People working with government assets must complete baseline personnel security standard (opens in new window) checks.
Nationality requirements
This job is broadly open to the following groups:
+ UK nationals
+ nationals of the Republic of Ireland
+ nationals of Commonwealth countries who have the right to work in the UK
+ nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
+ nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
+ individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
+ Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Further information on nationality requirements (opens in a new window)
Working for the Civil Service
The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.
Diversity and Inclusion
The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).
Apply and further information
This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.
The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.
+ An excellent understanding of communications channels, techniques and approaches.
+ An excellent communicator, with skills and experience in producing high level written and verbal communication products.
+ Proven track record of formulating and implementing evidence-based behaviour change communications campaigns, strategies and plans; delivering on key outputs. Able to translate big picture approaches to practical implementation plans.
+ Proven experience of delivering effective external affairs strategies, including stakeholder mapping, insight gathering and evaluation.
+ Proven experience of building trusted ongoing two-way engagement with key stakeholders, including developing influential networks and partnerships with external organisations.
+ Experience of delivering stakeholder communications in a political environment.
+ Experience of crisis management.
+ Professional qualification in communications (such as CIPR, PRCA or CIM) or willingness to work towards.
Working hours, office attendance and travel requirements
Alongside your salary of £54,857, Driver and Vehicle Standards Agency contributes £15,892 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.
Being part of our brilliant Civil Service means you will have access to a wide range of fantastic benefits:
+ Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here
+ 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave).
+ 8 Bank Holidays plus an additional Privilege Day to mark the King's birthday.
+ Access to the staff discount portal.
+ Excellent career development opportunities and the potential to undertake professional qualifications relevant to your role paid for by the department, such as CIPD, Prince2, apprenticeships, etc.
+ Joining a diverse and inclusive workforce with a range of staff communities to support all our colleagues.
+ 24-hour Employee Assistance Programme providing free confidential help and advice for staff.
+ Flexible working options where we encourage a great work-life balance.
Find out more about the benefits of working at DfT and its agencies (opens in a new window).