Introduction

We are looking for a creative, organised and enthusiastic Marketing Apprentice to join our team and help strengthen our digital presence, generate leads and showcase our expertise across multiple marketing channels.

About the Employer

CUBE HR is a growing HR consultancy supporting businesses across a wide range of sectors with practical, commercial and people-focused HR solutions. We help organisations manage their people effectively through HR advice, employment law support, employee relations, recruitment, training and leadership development.

What You'll Do

Key Tasks & Responsibilities

Content Creation

Research, write and publish HR-related blogs covering topics such as employment law updates, recruitment, employee wellbeing, leadership, performance management and workplace trends.
Create engaging social media content
Develop and write video scripts for short-form and long-form content.
Create graphics, videos, reels, carousels and other digital assets to support campaigns.
Repurpose content across multiple platforms to maximise reach and engagement.
Monitor industry news and identify topical content opportunities.

Social Media Management

Schedule and publish content across all social media platforms.
Develop and maintain a content calendar.
Respond to comments, messages and audience engagement where appropriate.
Monitor performance metrics and recommend improvements.
Grow followers, engagement and brand awareness through organic social activity.

Website & SEO

Support website updates and content management.
Optimise content for search engines (SEO).
Conduct keyword research to identify opportunities for website traffic growth.
Create landing pages to support campaigns and lead generation initiatives.
Monitor website analytics and user engagement.

Email Marketing & Campaigns

Assist in the creation of email marketing campaigns and newsletters.
Support the promotion of HR services, training courses, events and webinars.
Build and maintain marketing databases.
Track campaign performance and prepare reports.

Marketing & Business Development Support

Assist with lead generation activities.
Support the promotion of client case studies, testimonials and success stories.
Help coordinate webinars, networking events and workshops.
Create promotional materials, presentations and marketing collateral.
Support recruitment marketing campaigns and employer branding initiatives.
Research competitors and market trends.

Analytics & Reporting

Track and report on website, social media and campaign performance.
Use marketing tools to analyse engagement, reach and conversion rates.
Provide recommendations for improving marketing effectiveness.

AI & Marketing Innovation

Utilise AI-powered tools to support content creation, research, campaign planning and marketing efficiency while ensuring all content aligns with the CUBE HR brand and values.
Use artificial intelligence to assist in the creation of blogs, social media posts, email campaigns, video scripts and marketing materials.
Identify opportunities to leverage AI technology to improve client services, internal processes and marketing performance.
Monitor developments in AI, HR technology and digital marketing trends, sharing ideas and recommendations with the team.
Support the development of AI-driven resources, guides and thought leadership content that positions CUBE HR as a forward-thinking HR consultancy.
Assist in creating educational content that helps clients understand how AI can be used responsibly and effectively within the workplace.
Use AI tools to analyse campaign performance, audience behaviour and market trends to improve engagement and lead generation.
Explore opportunities to automate repetitive marketing and administrative tasks, improving efficiency and service delivery.
Ensure all AI-generated content is reviewed, edited and quality-checked to maintain accuracy, compliance and professional standards.

Training Outcome

Career progression opportunities within a growing business.

Skills Required

Communication skills
Attention to detail
Organisation skills
Team working
Creative mindset
Interest in social media
Time management skills
Ability to work independently
Microsoft Office applications
Willingness to learn
Canva
Familiarity with video editing
Basic knowledge of SEO
Interest in HR
Running own socials
Creating video content
Writing blog posts

Qualifications

Essential - GCSE - Maths and English - A*-C/9-4

Course Information

Course: Multi-channel marketer (level 3)

Level: 3

Route: Sales, marketing and procurement

Apprenticeship Level: Advanced

Working Arrangements

Working Week: Monday to Friday

Expected Duration: 1 Year 6 Months

Training Provider: BURNLEY COLLEGE

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