Introduction

Support the creation and delivery of digital marketing content across company website, social media and other channels. Research audiences, create engaging content, monitor performance and develop skills in copywriting, SEO, content planning and campaign management while working towards a Level 3 Content Creator qualification.

About the Employer

Larmer Brown has provided learning solutions to organisations since 1984. Through partnerships with software vendors, we offer a range of tools that support clients through each phase of their learning project, helping to develop highly effective training programs

What You'll Do

As a Digital Marketing Content Apprentice, you will support the planning, creation and delivery of engaging digital content across a range of marketing channels. Working towards a Level 3 Content Creator qualification, you will help develop content that promotes the brand, engages target audiences and supports marketing campaigns while gaining practical experience in digital marketing and content creation.

Day to day tasks will include:

Develop written, visual and multimedia content that aligns with corporate positioning
Work with internal teams and stakeholders to ensure content meets campaign objectives
Schedule and publish content across digital channels
Monitor content performance and report on engagement metrics
Assist with SEO, as well as optimisation of content for LLMs (AI), to improve overall online visibility
Keep up to date with new technologies, platform developments and content trends

Training Outcome

Appointment to permanent position as Digital Marketing Content Coordinator and potential career progression within the marketing team.

Skills Required

Communication skills
IT skills
Attention to detail
Organisation skills
Logical
Creative
Reliable
Dependable
Self-motivated

Qualifications

Essential - GCSE - English - C - A* or 4-9
Essential - GCSE - Maths - C - A* or 4-9

Course Information

Course: Content creator (level 3)

Level: 3

Route: Creative and design

Apprenticeship Level: Advanced

Working Arrangements

Working Week: Monday to Friday 9am to 5pm (with half hour for lunch) – 7.5 hour day.

Expected Duration: 1 Year 6 Months

Training Provider: STRAIGHT A TRAINING LIMITED

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