Brand Campaign Execution - Optimum Nutrition Support the delivery and execution of the Optimum Nutrition annual brand plan. Responsibilities include:

Coordinating the execution of integrated brand campaigns across media, social and retail channels
Working with PR, Social, Creative and Media agencies to deliver campaign assets and timelines
Managing campaign roll-out across key touchpoints including digital, DTC, retail and community activations
Tracking campaign performance and supporting reporting against agreed KPIs
Ensuring campaigns align with brand positioning and strategic objectives
The role will help execute campaigns designed to drive brand awareness, trust and purchase consideration across the sports nutrition category.
Support campaign execution and integration activity across social, DTC, digital and PR
Creative asset development and content production
Lead the DTC content strategy and development
Coordinating agency partners and internal stakeholders
Tracking campaign performance and reporting
Supporting the delivery of PR campaigns and media partnerships
Managing product launches and press office activity
Identifying opportunities to generate earned media and brand advocacy
Ensuring messaging is aligned with brand positioning
Cross-Functional Collaboration

4-7 years' experience in brand marketing or brand management
Experience executing integrated marketing campaigns
Strong project management and organisational skills
Experience working with creative, media or PR agencies
Ability to manage multiple stakeholders and priorities
Strong communication and presentation skills
Experience within FMCG, consumer brands or sports/fitness categories is desirable
Willing to travel as required in addition to being a predominantly office based role (up to 3 days)

Glanbia Performance Nutrition (GPN) is a global leader in sports nutrition, with brands including Optimum Nutrition, Isopure, BSN and others sold in more than 100 markets worldwide. Our mission is to inspire people everywhere to achieve their performance and healthy lifestyle goals.

3 Glanbia Plc jobs in England & Wales