This role blends hands-on sales leadership with active outbound selling. You'll spend 50% of your time coaching, motivating, and developing a team of fuel card sales executives, and the other 50% actively selling on the phone, driving new business and setting the standard for performance. The ideal candidate is a confident communicator, a natural motivator, and a proven closer who leads from the front.,

Team Performance Management- Monitor daily KPIs, pipeline activity, call quality, and conversion rates to ensure the team
Coaching & Development- Deliver regular 1:1s, call coaching, and structured training sessions to build capability and
Motivation & Culture- Create a high-energy, competitive, supportive environment that keeps the team engaged and hungry for
Recruitment & Onboarding- Support hiring, onboarding, and ramp-up of new team members.
Reporting & Forecasting- Provide accurate weekly performance updates, pipeline forecasts, and insights to senior leadership.
Outbound Prospecting-Make outbound calls to SMEs and fleet operators to generate new fuel card business.
Consultative Selling- Understand customer needs, present tailored fuel card solutions, and overcome objections confidently.
Pipeline Ownership- Manage your own sales funnel from lead to close, ensuring consistent activity and conversion.
Target Achievement- Meet and exceed monthly revenue, volume, and acquisition targets.

Proven sales leadership experience in a call-centre or B2B outbound environment.
Strong phone-based selling ability with a track record of hitting and exceeding targets.
Ability to coach, motivate, and inspire a team to high performance.
Excellent communication, objection-handling, and negotiation skills.
Experience in the fuel card industry would be advantageous.
Highly organised, data-driven, and comfortable working in a fast-paced, KPI-focused environment.

NWF Group comprises of 3 key businesses: NWF Fuels, NWF Agriculture & Boughey Distribution. Employing over 1,400 colleagues across

Competitive base salary plus commissions
Monday to Friday
33 days holiday including bank holidays with the option to buy more
Discounts across shopping, groceries, travel, entertainment, dining, days out, health & beauty and much more!
Extensiveprogression opportunities across the wider group that has 2 other businesses
Incentiveand company days out
Extensive training opportunities with funded accredited courses
Medicash
Long service awards
The usual: company pension, life assurance, cycle to work scheme, employee assistance programme, free refreshments, free

3 Nwf Fuels jobs in England & Wales