Data-driven decision making - You're comfortable with analytics tools, tracking KPIs, and using data insights to inform product positioning and GTM strategy. You naturally ask "why?" and let evidence guide your decisions.
Competitive intelligence - You stay on top of the competitive landscape, understand how competitors position themselves, and can clearly articulate differentiation. You've used market research to influence product and GTM strategy.
Track record of driving adoption and impact - You aren't focused on getting campaigns live, you drive the strategy behind them and care about analysing impact.
Payments or fintech experience - Understanding the payments landscape will help you hit the ground running.

GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking.
Being the bridge between technical and commercial - You'll work confidently with product managers on technical nuances while translating those into compelling commercial narratives for sales and customer success teams. You thrive in this dual world and know how to speak both languages fluently.
Digging into the data and the customer voice - You'll use both quantitative and qualitative customer research to uncover insights that shape product strategy, establish the commercial foundation, and deliver compelling propositions. You're naturally curious and analytical, comfortable extracting meaning from data and turning customer conversations into actionable product and marketing decisions.
Working cross-functionally on complex problems - You'll collaborate across product development, commercial strategy, sales, customer success and marketing to launch and scale. You know how to build consensus across functions without losing momentum, and you have a track record of making complex products feel simple and essential to the people who need them.
Owning outcomes, not just outputs - You measure success by adoption rates and business impact. You're energised by seeing your work drive real results and you're not afraid to iterate and optimise based on what the data tells you.
B2B product marketing experience - You've done deep and extensive customer research, built ICPs, run interviews and analysed surveys. You use these insights to inform product and commercial strategy.
Storytelling with customer empathy - You're a natural storyteller who crafts compelling narratives that resonate with buyers. You put customer problems at the heart of your work and can translate complex payment innovations into clear value propositions.
Multi-product and solutions selling - You've marketed more than one product at a time and understand how to build a cohesive story across a portfolio. You know that SMB buyers don't buy features in isolation, they buy a solution to a problem, and you've built the messaging and campaigns that reflects that., Life at GoCardless

Wellbeing - stay healthy with dedicated support and medical cover
Work away scheme - gives you the option to work away from your country of residence for up to 90 days in any 12 month period
Adaptive Working - allows you to work flexibly, around your lifestyle
Equity - all permanently employed GCs get equity to help you make a valuable contribution
Parental leave - to suit everyone embarking on life's great adventure
Learning Budget - lead your own development with an annual learning budget
Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days ('GC Fridays')

2 Gocardless jobs in England & Wales