Introduction

Throughout the duration of the apprenticeship, you will receive training and accreditation through a combination of on the job training and day release with our apprenticeship provider. The skills, knowledge and experience you will gain whilst on the programme will give you the best possible start in your professional career.

About the Employer

UK Column is an independent news media organisation producing news programmes, longform interviews, and written journalism covering civil liberties, government accountability, technology and current affairs. We publish across YouTube, Rumble, X, Instagram, Facebook, Substack and the major podcast platforms, and we run our own website and mailing list.
We produce a large volume of original longform content every week. What we don’t yet do well is turn that material into the steady stream of clips, posts and updates needed for success on modern platforms.

What You'll Do

Once trained and up to speed, a typical week will involve:

Clipping and reformatting. Cutting short (60-90 second) highlight clips from our programmes and interviews, reformatting them for Reels and Shorts, and adding burnt in captions
Publishing across platforms. Posting clips and updates natively to Instagram Reels, Facebook, Reels, YouTube Shorts and X, and scheduling using our inhouse application suite
Building simple graphics. Producing quote cards, headline graphics and multislide “carousel” posts from our articles
Running the weekly email digest. Pulling together the week’s best content into a short, clean email to our mailing list and sending it on a consistent schedule
Keeping the podcast feed tidy. Checking episode titles, descriptions and artwork so our shows surface properly on Spotify and Apple
Daily community activity. Posting and engaging on Substack Notes, responding to comments shortly after we publish, and keeping our feeds active
Watching the numbers. Pulling weekly figures from each platform’s analytics so we can see what’s working and adjust
You’ll grow into more of the strategic side over time, but in the early months the focus is on doing the production work well and building good habits

Training Outcome

We will invest properly in your development. Over your first months you’ll be trained in:

Short form video editing, vertical reformatting and captioning.
Producing graphics and carousels
Native publishing and scheduling across all our platforms
Podcast feed management and email digest production
Reading platform analytics and understanding what the numbers mean
Our editorial standards

You’ll start with the most important, highest impact tasks (clipping and publishing) and take on more as your confidence grows.

Skills Required

Communication skills
IT skills
Attention to detail
Organisation skills
Logical
Creative
Initiative
Patience
Interest in current affairs
Interest in independent media
Basic graphics, video editing
Reliable and self-disciplined
Willingness to learn

Course Information

Course: Content creator (level 3)

Level: 3

Route: Creative and design

Apprenticeship Level: Advanced

Working Arrangements

Working Week: Monday to Friday 09.00 - 17.00

Expected Duration: 1 Year 6 Months

Training Provider: GINGER NUT MEDIA LIMITED

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