In line with our values and our commitment to supporting the development and progression of our people, this opportunity is currently only available to RNLI staff and volunteers. If we are unable to make an appointment through this process, we will consider opening the role to external applicants. #LI-DNI, As a Senior Marketing Manager in the Engagement Marketing Team, you will be focussed on:

Ensuring that your team of Managers and Executives are supported, developed, and motivated.
Planning, development, delivery and evaluation of the team's product portfolio in order to deliver the team's specific targets.
Accountable for income and expenditure management across your team's portfolio, including reporting, planning and reforecasting.
Ensuring all activity is compliant with the Fundraising Code and Data Governance guidelines as well as keeping up to date on sector and industry wide trends and updates.
Working closely with the Marketing and Visitor Experience Leads and Fundraising and Partnership Leads in region to align our events programmes and initiatives to create synergy across campaign messaging, fundraising platform usage, supporter acquisition and journeys.
Developing medium/long term growth plans for your programmes and products.
Maintaining excellent and effective relationships with other internal stakeholders and ensuring that campaign plans are integrated with RNLI activity across multiple departments.
Managing resources through our internal creative, social, and digital teams and working with external agencies and other specialist suppliers.

As an experienced fundraising marketeer, you'll be comfortable planning multi-channel campaigns with agencies and multiple stakeholders, as well as working with members of the wider Engagement Team to help grow regional community engagement and income.
Excellent communication and people skills to motivate and develop your team and to engage with and influence stakeholders and partners.
Demonstrable experience overseeing integrated multi-channel supporter led campaigns, regional initiatives and supporter acquisition development including managing media budgets in order to achieve strong financial results.
Good analytical and problem-solving skills with a passion to seize opportunities and overcome challenges to deliver an outstanding donor-centric experience for our supporters.
Ability to work in an organised and structured manner balancing your time appropriately to meet short-term and longer-term goals.

Hybrid Working: with expectation to be in Poole offices twice a week
26 days' annual leave plus Bank Holidays
Competitive pension scheme
Life assurance
Health and dental cashplan

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