YouTube Channel Manager

Join the BBC Children's & Education YouTube team as a YouTube Channel Manager helping to deliver creative excellence with a strategic vision. You'll be managing multiple YouTube channels, taking ownership of key brands and formats that connect with UK youth audiences. You'll understand how to produce first-class YouTube content, manage ongoing schedules and be able to communicate results and analytics to stakeholders.,

• Plan ongoing strategic schedules of YouTube first content across multiple genre-led channels
• Work with internal teams to ensure content is authentic to the platform
• Produce creative briefs and edits of top-quality YouTube content that speak to our audience
• Use audience data and analytics to inform decision making and performance in line with KPIs
• Keep abreast of current trends and perform ongoing competitor analysis
  
  Experience managing branded YouTube channels is key - you'll have in-depth understanding of the platform, thumbnail strategies and performance optimisation.
• An understanding of YouTube content for a youth audience
• Proficient editing skills using Adobe Suite (Photoshop and Premiere Pro)
• An understanding of YouTube analytics and how to use data to inform decision making
• The ability to work with wider teams to brief content, develop ideas and feed back on performance to stake holders
Desired but not required
• Experience working with TV productions
• Experience working across other digital platforms, such as TikTok and Instagram