Web Optimisation Specialist

What will you be doing? As our Web Optimisation Specialist, you'll take ownership of the day-to-day performance, optimisation and continuous improvement of unum.co.uk. Sitting within the Marketing team, you'll play a key role in ensuring our website delivers an excellent user experience, supports business objectives and remains accurate, accessible and effective. This is a hands-on role where you'll work across website management, SEO, user experience and conversion optimisation, making practical improvements that drive measurable results. You'll:

• Maintain and update website content, ensuring accuracy, consistency and alignment with brand and marketing objectives.
• Support the ongoing evolution of unum.co.uk, helping shape and implement improvements to site structure, navigation and user journeys.
• Partner with our digital agency and internal stakeholders to deliver website enhancements that improve customer experience and business performance.
• Monitor website performance, analyse user behaviour and identify opportunities to improve engagement, conversion and usability.
• Implement SEO best practices and technical recommendations to help improve search visibility and organic performance.
• Deliver Conversion Rate Optimisation (CRO) initiatives, including page improvements, content updates, testing activity and journey enhancements.
• Support backlog management and sprint planning, helping prioritise website developments in line with marketing objectives.
• Ensure website content and functionality meet WCAG AA accessibility standards and digital best practice requirements.
• Act as a key contact for website updates, troubleshooting issues and ensuring a consistently high-quality user experience.
• Stay up to date with digital marketing, website optimisation and user experience trends, bringing forward ideas for continuous improvement.
  
  We're looking for someone who combines strong technical capability with a passion for creating better digital experiences. You'll enjoy working with detail, solving problems and making practical website improvements that deliver measurable impact.
You'll ideally have:
• Experience managing and updating website content within a content management system.
• A strong understanding of website optimisation principles, including SEO, CRO and user experience best practice.
• Experience implementing SEO recommendations and supporting improvements to website performance.
• Strong attention to detail, with the ability to maintain high standards of accuracy across web content and digital journeys.
• Confidence analysing website data and performance metrics to identify opportunities for improvement.
• Experience working with digital agencies or multiple stakeholders to deliver website enhancements and projects.
• Strong organisational skills, with the ability to manage multiple priorities and deliver against deadlines.
• An understanding of website accessibility standards and a commitment to creating inclusive digital experiences.
• Experience of headless CMS platforms, such as Kontent.ai, would be advantageous.
• A proactive mindset with the confidence to identify opportunities, recommend improvements and take ownership of delivery.
• Excellent communication and collaboration skills, with the ability to build strong working relationships across teams.
• A genuine interest in digital marketing, website performance and continuous improvement.
  
  We're a specialist employee benefits provider, striving to create healthy, happy workplaces. As part of the international Unum Group, we're on a collective mission to help the working world thrive., Unum UK
  
  Generous bonus scheme
• Healthcare Cash Plan (Level 1 funded)
• Defined Contribution pension scheme
• Life assurance, Private Medical Insurance and Income Protection
• Access to remote GP services, nutrition coaching, personal training, unlimited mental health support and medical second opinions
• 27 days holiday, with the option to buy and sell up to 5 additional days (plus Bank Holidays)
• Salary sacrifice electric vehicle scheme with on-site charging facilities
• Free shuttle bus from Dorking train station
• Access to learning, development and career progression opportunities across Unum UK
Why join us? At Unum, we've created a workplace where people feel supported to progress and grow, and can see their ambitions coming to life.