Web & Digital Services Officer

Reporting to the Website Manager, you will provide web and digital technical support to the Communications team in the delivery of our online and digital communications activities. The main focus of the role will be to provide technical expertise in the ongoing development and integration of the website and digital communications channels, in analytics and in SEO. You will also take the lead in producing news and marketing emails each month.

We are a busy team undergoing a period of development and change for our website; as such this role has scope for development within our expanding team. We offer a friendly and supportive work environment in which new ideas are welcomed.

Key responsibilities

Work with the Website Manager to ensure the RCVS websites are fully operational at all times.

Build a strong relationship with our web development agency, translating business needs into clear, actionable requirements.

Keep informed of web and mobile UX best practice, proactively suggesting improvements and sharing insight to support better digital decision-making.

Work collaboratively across internal teams and with specialist external agencies to design and implement new digital communications tools.

Help optimise organic search visibility and on-site search functionality to deliver a seamless, intuitive content-discovery experience.

Use website analytics to evaluate performance, produce meaningful reports and recommend improvements based on user insight.

Work with the Website Manager and IT department to ensure compliance with accessibility, privacy, data protection and security requirements.

Carry out usability testing and UAT to validate changes across the website and digital channels.

Support the work of our web content team and departmental web editors, including CMS training.

Develop and optimise accessible email newsletters that support engagement and campaign performance across channels.

Support other areas of work in the Communications Department, as and when required.

Other responsibilities

With your line manager, identify training needs to ensure your skills and knowledge are relevant and up to date.

Contribute as required to the departmental Risk Register and Data Retention Policy.

Carry out any other relevant tasks as may be reasonably requested by the Director of Communications.

Educated to degree level or with a qualification in a relevant digital or web discipline., Demonstrable knowledge of HTML, CSS and responsive design.

Working knowledge of JavaScript and PHP.

A good understanding of UX and UI principles, with the ability to apply these to improve usability, accessibility, and overall user journeys.

Experience working effectively with third-party web or digital agencies, including briefing requirements, reviewing and quality-assuring deliverables, and proactively identifying and resolving issues to support successful project delivery.

Experience supporting users across departments within a CMS, with an understanding of website structure and content organisation. Drupal experience is highly desirable, with transferable CMS skills welcomed.

Strong experience using web analytics and reporting tools - including Google Analytics and Google Tag Manager - to monitor website performance, help maintain accurate tracking, and produce clear, regular reports and dashboards in Looker Studio that support insight-led improvements.

HTML email development skills, with experience producing accessible and optimised email templates from provided designs, applying responsive techniques where appropriate and following established best practice.

Good time and task management skills, with the ability to manage multiple priorities and meet deadlines in a busy digital environment.

Strong written and verbal communication skills, with the ability to explain technical concepts clearly and work collaboratively with a range of stakeholders.

Desired skills, knowledge and experience

A portfolio of web/digital/mobile communications projects.

Knowledge and skills in design and prototyping tools, particularly Photoshop and Figma,

A working understanding of web hosting arrangements and control panel software, sufficient to support website maintenance and liaise with hosting providers.

Familiarity with the latest accessibility regulations and W3C standards.

Experience in cross platform and cross browser testing.

Awareness of user testing approaches and techniques.

Person specification

A positive, solution-focused approach to work and problem-solving.

The ability to think strategically and creatively, contributing ideas that support continuous improvement.

Strong collaboration skills, with experience working effectively in team-based environments.

The ability to work calmly under pressure and meet deadlines.

Confidence in explaining technical concepts clearly to non-technical audiences, adapting communication style as needed.