Web Content Executive (5420)

The Web Content Executive is responsible for managing and optimising Irwin Mitchell's online content to ensure it aligns with the latest SEO best practices and Google recommendations. This role involves overseeing the content management system (CMS), specifically Sitecore, to maintain and enhance the website's performance and user experience.,

• Develop, edit, and publish high-quality web content that aligns with the brand's voice and objectives
• Work with the wider content, marketing and brand teams to develop the website branding and tone of voice
• Coordinate with the marketing team to create content calendars and campaigns
• Ensure all content is optimised for search engines and user experience
• Conduct regular content audits to ensure the website adheres to Google's best practices
• Conduct keyword research to identify opportunities for content optimisation
• Oversee the daily operations of the Sitecore CMS, ensuring content is uploaded, updated, and maintained accurately and efficiently
• Develop content A/B testing strategies to improve engagement and conversion rates.
• Assist in developing content personalisation for different user journeys
• Troubleshoot and resolve any CMS-related issues and collaborate with developers to implement new features and functionalities
• Implement on-page SEO strategies, including meta tags, headers, and internal linking
• Monitor and analyse website traffic and performance using tools like Google Analytics
• Stay updated with the latest SEO trends and algorithm changes to ensure compliance with Google's content guidelines
• Stay informed about the latest Google recommendations and updates
• Implement changes to the website based on Google's guidelines to improve search rankings and visibility, Our responsible business programmes are fundamental to who we are and our purpose. We're committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established a number of inclusion network groups across our business to support this aim.
Our commitment to Social Responsibility, community investment activity and tackling climate change is a fundamental part of who we are. It's made up of four strands: Our People, Our Community, Our Environment and Our Pro Bono. Additional Information As part of the Irwin Mitchell Group's on-boarding process all successful applicants are required to complete the group's employment screening process. This process helps to ensure that all new employees meet our standards in relation to honesty and integrity therefore protecting the interests of the Group, colleagues, clients, partners and other stakeholders. We carry out pre employment screening to establish your eligibility to work in the UK, criminal record and financial checks with our trusted 3rd parties. The employment screening process will fully comply with Data Protection and other applicable laws.


• Excellent content creation and editing skills
• Proven experience in CMS management (preferably Sitecore)
• Strong understanding of SEO principles and best practices
• Understanding of Google Analytics and other SEO tools
• Ability to stay updated with the latest industry trends and Google recommendations
• Strong communication and collaboration skills.
  
  We're a national law firm with a local reach. Our philosophy is 'we're legal and financial experts that care' - something you'll find in the way we work with our clients and how we support our teams. But we're more than just a law firm - we're a team of people working together to help individuals and businesses navigate life's ups and downs. Working here you'll feel a part of our friendly and inclusive environment.
We'll value you for who you are and what you bring. We support each other and push boundaries to achieve incredible things and make a real difference to our clients and communities. We're always looking to support our colleagues to work in a way that works best for them and everyone else, including our clients, the business and the regulators. Please speak to a member of our Recruitment and Onboarding team for more information. Your Role and What You'll Be Doing


• 25 days holidays as standard plus bank holidays - You can 'buy' up to 35hrs of extra holiday too.
• Generous and flexible pension schemes.
• Volunteering days - Two days of volunteering every year for a cause of your choice (fully paid)
• Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.
We also offer a wide range of well-being initiatives to encourage positive mental health both in and out of the workplace and to make sure you're fully supported. This includes our Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team and client requirements. We have been ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024!