Web Content Executive

We're looking for a Web Content Executive to join our Organic Search & Content Team and help bring some of the UK's best holiday destinations to life online.

You'll create, improve and maintain high-quality web content across our Multi-Unit Sites (MUS) portfolio and strategic park and resort partners, producing accurate, engaging and search-optimised property, park and resort content that helps customers discover their perfect UK escape.

Working closely with colleagues across Organic Search & Content, Partnerships, Commercial and Operations, you'll turn partner priorities and customer needs into effective content plans. From creating and optimising landing pages to improving the content that promotes priority parks, resorts and partner propositions, you'll make sure our content works hard for our customers and our business.

You'll also support the management of Forest Holidays inventory and listings, ensuring property information, imagery, facilities, availability-related content and key selling points are accurate, complete and consistently presented.

It's a great opportunity for a content professional who can work independently, juggle competing priorities and bring confident content and SEO thinking to cross-functional projects.

What you'll do:

Create, update and optimise content - Write engaging, accurate and SEO-friendly property, park and resort descriptions across owned and third-party channels.

Put SEO into action - Use keyword research, search intent, internal linking and on-page SEO best practice to improve organic visibility and content performance.

️ Build better landing pages - Develop and maintain landing pages that showcase priority parks, resorts, campaigns and partner propositions.

Support Forest Holidays content - Help manage inventory and listings, ensuring property details, facilities, imagery, availability-related content and key selling points are accurate and complete.

Bring new partners to life - Coordinate content onboarding and updates for new MUS locations and strategic partners, identifying missing information, dependencies and risks early.

Keep standards high - Proofread and quality-check content before publication, maintaining clear standards, templates and consistent content across our channels.

Listen to our customers and partners - Respond to relevant feedback and resolve content inaccuracies to continually improve our listings.

Use insight to improve - Use available data to recommend improvements to landing pages, listings and customer journeys.

Practical experience in web content writing, digital content, SEO or ecommerce content

Strong copywriting, proofreading and editing skills, with brilliant attention to detail

Experience using a content management system and working with structured website or listing content

A working knowledge of on-page SEO, keyword research, internal linking and content optimisation

The ability to take briefs, partner requirements and performance information and turn them into clear content actions

Experience working with different teams and stakeholders to get things done

Strong organisation and planning skills, with the ability to manage deadlines and changing priorities

Confidence using Microsoft Office and collaborative project management tools

Bonus points if you have experience within travel, holidays, hospitality, accommodation or marketplace businesses; have created or optimised SEO and campaign landing pages; understand website fundamentals such as templates, metadata and URL structures; or have a portfolio of digital content work you're proud to show us.

Work across the business - Build strong relationships with colleagues and stakeholders while managing your own pipeline of work and communicating progress.

What we offer:

Salary - £25,000 per annum

Location - Hybrid working with 2+ days per week in our Chester HQ

Working Hours - 37.5 hours per week, Monday to Friday 09:00-17:30

Culture - Creative, collaborative and full of fresh ideas

️ The Work - Content that helps customers find their perfect escape while driving organic and commercial performance

Growth - Training, mentoring and opportunities to develop your career in digital content and marketing

If you've got, Annual STIP Bonus Scheme - up to 10% of your salary

️ 33 days holiday (incl. bank holidays) + extra days for long service

Your birthday off

2 paid volunteering days

Enhanced Maternity & Paternity leave - 24 weeks maternity and 3 weeks paternity at 100% pay

Exclusive holiday discounts for you, friends and family

Wellbeing perks, gym access at HQ and health cash plan

Hybrid working & on-site parking

Training & development to keep you growing

We're all about diversity, inclusion and bringing your authentic self to work. Need adjustments during the recruitment process? Just ask.

Ready to write the next chapter?