VP - SEO & GEO

What are we building?Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We're building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we're always acting authentically.
Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We're taking that foundation of success and bringing it to the digital space - ready to join us?
What's the position?Hard Rock Digital is looking for a Vice President of SEO & GEO who is equal parts strategist and operator. This is a leadership role reporting directly to the President, carrying full accountability for how Hard Rock Digital is found, read, and ranked - by humans and by machines. You will be responsible for leading the team vision and determining where we invest our time and resources to build a lasting content marketing strategy that stays ahead of one of the most competitive industries in the country.
We are looking for someone who has strong tactical opinions about technical SEO hygiene and can also present a content investment thesis to the executive team. You'll build and lead a team, but you'll also get your hands dirty - writing briefs, reviewing technical audits, and staying ahead of how Google, ChatGPT, Perplexity, and whatever comes next are changing the search landscape.
What You'll OwnSearch Engine OptimizationLead all SEO strategy and execution across Hard Rock Digital's portfolio - sportsbook, casino, and ancillary products - spanning every active and upcoming market. You'll set the keyword strategy, own the content hierarchy, and drive ranking performance from launch through maturity in each market.
Generative Engine Optimization (GEO)Own Hard Rock Digital's strategy for visibility in AI-powered search surfaces - including ChatGPT, Perplexity, Google AI Overviews, and emerging answer engines. This means building the frameworks, content structures, and entity strategies that ensure HRD is cited, surfaced, and trusted as AI search becomes the dominant discovery channel.
Content StrategyDefine and execute content strategies across web and mobile that serve both user intent and algorithmic performance. You'll lead editorial direction, content calendar ownership, and quality standards - ensuring every page we publish earns its place.
Media Partnerships, Affiliates & InfluencersBring a search-informed perspective to external content channels. You'll have meaningful influence over affiliate strategy, media partnerships, and influencer content - ensuring these channels amplify organic authority. You'll collaborate closely with business development and marketing to align external partnerships with content and SEO goals.
Technical SEO & Domain StrategyOwn the technical SEO roadmap in partnership with Engineering and Product. This includes site architecture, crawlability, Core Web Vitals, structured data, hreflang, and domain strategy across a multi-state, multi-product environment. You'll be the voice of SEO throughout the product development process.
What We're Looking For10+ years in SEO with at least 3 years in a senior leadership role managing cross-functional teamsDemonstrated experience in a high-volume, multi-market environment - regulated industries (gaming, sports betting, finance, healthcare) a strong plusHands-on experience with GEO / AI search visibilityProven track record growing organic traffic and rankings at scale, including in competitive, content-heavy verticals
Skills & MindsetEqually comfortable writing a content brief and presenting a board-level strategyDeep technical SEO knowledge - you can read a crawl report, diagnose a Core Web Vitals issue, and write a schema markup specStrong editorial instincts - you know what good content looks like and why it ranksData-driven: you build dashboards, track the right KPIs, and make decisions with evidenceGenuinely excited about AI search and what it means for the industryCollaborative leader who earns trust across Engineering, Product, and MarketingHigh sense of urgency; you move fast and expect the same from your team

Why This RoleReport directly to the President with genuine organizational influenceBuild and shape an SEO and content function at a pivotal moment in the company's growthOperate at the intersection of two of the most dynamic shifts in digital marketing - regulated gaming expansion and the AI search transitionCompetitive compensation, performance incentives, and the Hard Rock brand behind you
What's in it for you?We offer our employees more than just competitive compensation. Our team benefits include:Competitive pay and benefitsFlexible vacation allowanceA hybrid / remote working environmentStartup culture backed by a secure, global brand
Roster of UniquesWe care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).