UK - OMD EMEA - Creator Marketing Director

As Creator Marketing Director, you'll lead the regional creator marketing strategy and oversee end-to-end execution across paid, owned, and earned channels. You'll be a senior point of contact for creator activity, guiding integrated campaigns from strategy through delivery, measurement, and optimisation., You'll collaborate closely with paid social, comms, planning, activation, creative and global teams (including partners in Los Angeles), ensuring creator strategies are seamlessly embedded within wider media ecosystems. You'll oversee processes, frameworks, and best practices, build strong client and partner relationships, and champion innovation across platforms. A core part of the role includes developing measurement frameworks, managing budgets, translating insight into actionable reporting, and upskilling teams across the agency.

You're a senior social and creator marketing specialist with deep knowledge of the creator ecosystem and platform best practice. You bring a strategic mindset alongside hands-on delivery experience, strong stakeholder management skills, and confidence presenting clear recommendations. You stay close to emerging trends, products, and creator-led innovation, and enjoy leading teams, sharing knowledge, and driving continuous improvement.

At OMD EMEA, we strive to deliver on our promise of 'better decisions, faster' for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world's largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.

Learn Fast, Act Fast. To help navigate the road to a 'new normal', learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework.

Our working pattern for colleagues is to be present in the office three days a week at our offices in London with the other days available to work remotely. Let us know if you have any questions about our working pattern as part of your application and interview process.

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 - 17:30, but we offer the ability to flex around core hours of 10:30 - 16:30 to give our people flexibility on how they manage their working day, whether that's in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.