TikTok Shop Account Manager

We're looking for an Account Manager who thrives in a fast-moving, high-growth environment and is passionate about social commerce. You will own a portfolio of TikTok Shop clients, acting as their strategic partner and primary point of contact. You'll be responsible for driving commercial growth across TikTok Shop through creator partnerships, affiliate programmes, campaigns, paid media collaboration and performance optimisation. This role combines client leadership, commercial strategy and operational excellence, requiring someone who is equally comfortable analysing GMV performance, developing creator strategies and building trusted client relationships. You will;

• Own day-to-day client relationships, becoming the trusted strategic advisor across TikTok Shop and social commerce.
• Develop weekly, monthly and quarterly growth plans aligned to client revenue, GMV and commercial objectives.
• Identify opportunities to scale sales through creator partnerships, campaigns, product launches and seasonal activations.
• Own livestream strategy and execution with clients and have opportunity to manage live-only clients
• Deliver regular business reviews, presenting performance insights and strategic recommendations.
TikTok Shop & Livestream Management
• Lead onboarding and ongoing management of TikTok Shop operations, ensuring product listings, fulfilment, inventory and promotional mechanics are optimised.
• Own end-to-end livestream strategy and execution with clients, from defining the live approach, cadence and commercial plan through to optimisation and performance, with the opportunity to independently lead and manage live-only client accounts.
• Plan and execute TikTok Shop campaigns, promotions, flash sales and major trading events.
• Coordinate closely with internal Creative, Studio and Paid Media teams to maximise campaign performance., Build, develop and manage high-performing affiliate and creator programmes aligned to client objectives.
• Identify, recruit and nurture long-term creator relationships that drive meaningful sales.
• Coordinate gifting campaigns, paid partnerships and affiliate activations.
• Develop creator briefs, campaign messaging and content guidance to improve creator performance and conversion., Monitor daily, weekly and monthly TikTok Shop performance across GMV, creator activity, conversion rate, AOV, affiliate productivity and campaign effectiveness.
• Analyse performance data to identify winning products, creators and content trends.
• Use insights to continuously optimise creator strategies, campaign performance and commercial outcomes.
• Produce clear, actionable reporting and recommendations for clients and internal stakeholders.
  
  3-5+ years' experience in TikTok Shop, creator marketing, affiliate marketing, influencer marketing, social commerce or eCommerce growth.
• Demonstrable experience managing and scaling TikTok Shop accounts or supporting brands to achieve significant GMV growth through affiliate and creator strategies.
• Strong understanding of the TikTok ecosystem, including TikTok Shop, affiliates, creator commerce, product tagging, LIVEs, paid media and emerging platform trends..
• Highly analytical with strong Google Sheets/Excel skills and the ability to interpret performance metrics, identify growth opportunities and optimise campaigns against commercial objectives.
• Excellent client management, communication, organisation and project management skills, with confidence presenting strategic recommendations to senior stakeholders.
• Comfortable working in a fast-paced, high-growth agency environment, balancing multiple priorities while consistently delivering high-quality work.
• A proactive, high-ownership mindset with the ability to identify opportunities, solve problems independently and drive measurable client growth.
• Experience managing TikTok Shop accounts generating significant monthly GMV.
• Experience across beauty, fashion, health & wellness or consumer brands.
• Experience mentoring junior team members or supporting team development.
• Additional European language (French, German, Spanish or Italian).
Additional skills a bonus
• Additional European language from Spanish, Italian, German, French
• STEM subjects at A-Level or equivalent preferred
• Experience leading client stakeholder meetings
• Experience managing or mentoring entry-level/junior team members
  
  ONYX is an agency built for TikTok, founded by former TikTok leaders and industry experts.
We operate at the centre of a major shift in the media landscape, where consumers are increasingly using social platforms to discover products and make purchasing decisions. Our focus is on helping brands unlock the full potential of social commerce, turning attention into measurable business outcomes., Onyx is an entrepreneurial and innovative business operating in a pioneering sector. All of our team members can make a huge contribution at this early stage of our business growth, challenge themselves and others, work with like-minded individuals, and learn a lot in an exciting, relaxed and inclusive environment.
• Pension contributions
• Profit-share bonus
• Health Cash Plan
• Hybrid working environment with office time in London
• Flexible working around core hours with a focus on outcomes
• 2 weeks 'work from anywhere' allowance
• Health and Wellness benefits
• Home office/mobile/broadband allowance
• A high level of responsibility, autonomy and opportunity for growth