Supporter Journey Manager and Email / SMS Manager

This is an exciting opportunity to join Cancer Research UK as a Marketing Manager in either our Loyalty & Cultivation team or Email & SMS team, where we are recruiting for two complementary roles focused on delivering outstanding supporter experiences. Both roles play a key part in shaping and delivering audience-centric, end-to-end journeys that engage and inspire our supporters. One role focuses on designing, delivering and optimising multi-channel supporter journeys for priority audiences, while the other leads the Email & SMS channel strategy, supports marketing teams from planning to delivery. Together, these roles will help drive a more joined-up, insight-led approach, ensuring we deliver relevant, high-quality communications that deepen supporter engagement and maximise impact. What will I be doing?

• Work collaboratively with the Proposition and Audience Marketing functions to translate strategy into tactical delivery plans
• Work closely with internal teams such as Data Selections and Campaign Planning to continually make improvements to processes to ensure the smooth delivery of campaigns.
• Be a key driver to building our data and technology capability to deliver more efficient and audience led journeys
• Bringing together teams across the organisation to deliver a joined-up supporter experience
• Using a test-and-learn approach to optimise performance
• Monitoring and reporting on performance against KPIs
Role-specific focus (depending on post): Journey Delivery role:
• Work with stakeholders across Design, Product, Creative, Data and Technology teams to design, build and optimise outstanding, supporter-led journeys focusing on priority audiences.
• Delivering high quality end-to-end journeys across multiple channels, with a focus on campaigns using first party data
• Ensuring engaging content and creative is aligned across channels and with brand messaging
Email & SMS role:
• Leading the delivery of email and SMS campaigns, including
• team management and channel optimisation
• Manage a team of 5 Executives (3 Senior Executives, 2 Executives) to deliver email and SMS marketing campaign plans on time and meet agreed KPIs
• Be a channel expert for email & SMS delivery and work with marketing teams across the charity to implement improvements to email and SMS campaigns and supporter journeys.
• Gather learnings of digital marketing trends or changes and work to implement these at Cancer Research UK
• Work closely with the Product Manager for Adobe Campaign to maximise the potential of the tool and ensure its smooth running
• Work closely with the Senior Channel Manager for Email & SMS to bring together an Email and SMS Community of Practice, a place where all marketers at the charity can share learnings and encourage testing to help optimise campaigns.
  
  Experience in a customer/supporter-focused marketing role
• Strong experience delivering cross-functional projects and managing stakeholders
• Understanding of end-to-end journeys and integrated campaigns
• Data-driven with experience using insight to improve performance
• Strong collaboration and influencing skills
• Solid grasp of data protection and consent regulations (GDPR, PECR), with awareness of how these impact fundraising and supporter communications
• Passion for delivering excellent supporter experiences
Additional experience (depending on role): Journey Delivery role:
• Experience of journey mapping, lifecycle planning or personalisation.
• Experience of delivering journeys that drive loyalty or meet non-financial customer/supporter needs, such as providing information and support, would be beneficial but not essential., Experience delivering email/SMS campaigns and using tools such as Adobe Campaign, including line management
• Relevant line-management experience with proven leadership skills and the ability to manage competing priorities for yourself and others
• Significant experience of using Adobe Campaign to deliver and report on best-in-class email and SMS campaigns
• Experience of translating marketing strategy into tactical delivery plans
• Passionate digital marketer knowledgeable in email and SMS marketing trends and developments
• Data-driven with an understanding of UX principles and relevant experience of improving email and SMS marketing through insight and innovation Excellent project management skills including resource and risk management
• Proven track record of building and maintaining strong and collaborative relationships with a wide range of stakeholders.
• Proven ability to manage own workload and meet deadlines with little reference to line manager
Our organisation values are designed to guide all that we do. Bold: Act with ambition, courage and determination Credible: Act with rigour and professionalism Human: Act to have a positive impact on people Together: Act inclusively and collaboratively We're looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.