Social Media Manager

Social Media Manager

2026-08-27T00:00:00

Bournemouth

Dorset

GB

BH1 1

Any

2026-09-25T18:21:32.493

We are a rapidly growing family business on a mission to revolutionise toddlerhood and empower parents worldwide with innovative, practical solutions. Founded by ITV's parenting expert Amanda Jenner, My Carry Potty has grown from a single product idea into an award-winning 8-figure business, transforming the lives of families across the UK, US and beyond.

Role Overview

About Us

We are a rapidly growing family business on a mission to revolutionise toddlerhood and empower parents worldwide with innovative, practical solutions. Founded by ITV's parenting expert Amanda Jenner, My Carry Potty has grown from a single product idea into an award-winning 8-figure business, transforming the lives of families across the UK, US and beyond.

Are you a creative powerhouse who lives and breathes social media?

Can you craft trend-aware content that drives engagement, builds community, and converts? We're looking for an experienced Social Media & Content Manager who is a strategic thinker, video editing wizard, graphic design guru, AI workflow optimiser, and trend-spotter all rolled into one. You'll take full ownership of our social media and brand presence across multiple channels. Ownership is the key word. We're a small team and there's no content calendar waiting for you. You'll agree the strategy and the targets with our Marketing Director, and from there you decide what gets made, when it goes out, and what we try next. Your work is visible to the Marketing Director and the founders the day it goes live, which is both the best part of this job and the hardest part of it.

Location

We are based in Bournemouth but are open to remote work for exceptional candidates located outside of Dorset.

Key Responsibilities

Social Media Strategy & Content Production

• Take full ownership of our organic social presence - you set the plan, we agree the targets


• Build and run your own content calendar and testing roadmap


• Create, edit, and publish 2-3 pieces of polished content daily across Instagram, TikTok, Facebook, and YouTube


• Shoot and edit short-form video using CapCut, Premiere Pro, or Final Cut Pro


• Design graphics using Adobe Illustrator, Photoshop, and Canva


• Develop content pillars that drive engagement and meet KPIs


• Grow organic reach so paid amplifies what's already working rather than carrying sales alone

AI Tools & Workflow Optimisation

• Leverage AI tools (Claude, Gemini, ChatGPT, Midjourney, Runway, etc.) to enhance speed and quality


• Test latest AI developments weekly and integrate into workflows


• Use AI for ideation, copywriting, image generation, and video enhancement

Multi-Market Content & Conversion Focus

• Create content that resonates across UK and USA


• Craft attention-grabbing hooks that stop the scroll in the first two seconds


• Design strategic CTAs that drive conversions


• Monitor trends daily and adapt to My Carry Potty's brand voice

Campaign Execution & Operations

• Work with Marketing Director to plan and execute multi-platform campaigns


• Coordinate launches across social, email, and paid ads


• Deliver campaign assets on brief and on deadline, first time


• Complete tasks independently and troubleshoot issues proactively

How You'll Be Measured

A simple scorecard, reviewed monthly. Baselines set in week one, targets agreed by day 30:

• Output - consistent daily volume across platforms


• Organic reach - monthly views and videos breaking out past target


• Engagement quality - engagement rate, saves and shares


• Conversion contribution - content that measurably drives traffic and sales


• Initiative - what you launched that nobody asked you to launch

Must-Have Skills

Core Competencies

• 3+ years running social for a consumer brand, where you personally produced the content


• Experience inside a scaling brand - somewhere growing fast, with a small team and limited resource


• Advanced video editing (CapCut, Premiere Pro, or Final Cut Pro) with strong portfolio


• Proficiency in Adobe Illustrator and/or Photoshop


• Demonstrable organic growth results - an account you took from A to B, with the numbers


• Hands-on experience with AI content tools and willingness to experiment with emerging platforms


• Familiarity with Meta and TikTok advertising platforms


• Understanding of consumer psychology and conversion-focused copywriting

Work Style

• You set your own agenda against agreed goals rather than waiting to be told


• Thrive in fast-paced environments with multiple deadlines


• Proactive, solutions-oriented, and detail-focused


• Comfortable applying an established brand system rather than inventing your own


• Comfortable receiving feedback and iterating quickly

What We Offer

• Competitive salary based on experience


• Genuine ownership of a channel that matters to the business


• Direct mentorship from Marketing Director


• Room to grow and develop new skills in a fast growing company


• Real impact on a rapidly scaling business


• Collaborative team culture where your ideas matter


• Mission-driven brand that genuinely helps families

#J-18808-Ljbffr

#s1-Gen

We are a rapidly growing family business on a mission to revolutionise toddlerhood and empower parents worldwide with innovative, practical solutions. Founded by ITV's parenting expert Amanda Jenner, My Carry Potty has grown from a single product idea into an award-winning 8-figure business, transforming the lives of families across the UK, US and beyond. Role Overview About Us We are a rapidly growing family business on a mission to revolutionise toddlerhood and empower parents worldwide with innovative, practical solutions. Founded by ITV's parenting expert Amanda Jenner, My Carry Potty has grown from a single product idea into an award-winning 8-figure business, transforming the lives of families across the UK, US and beyond. Role Overview Are you a creative powerhouse who lives and breathes social media? Can you craft trend-aware content that drives engagement, builds community, and converts? We're looking for an experienced Social Media & Content Manager who is a, strategic

thinker, video editing wizard, graphic design guru, AI workflow optimiser, and trend-spotter all rolled into one. You'll take full ownership of our social media and brand presence across multiple channels. Ownership is the key word. We're a small team and there's no content calendar waiting for you. You'll agree the strategy and the targets with our Marketing Director, and from there you decide what gets made, when it goes out, and what we try next. Your work is visible to the Marketing Director and the founders the day it goes live, which is both the best part of this job and the hardest part of it. Location:We are based in Bournemouth but are open to remote work for exceptional candidates located outside of Dorset. Key Responsibilities Social Media Strategy & Content Production Take full ownership of our organic social presence - you set the plan, we agree the targetsBuild and run your own content calendar and testing roadmapCreate, edit, and publish 2-3 pieces of polished content
daily across Instagram, TikTok, Facebook, and YouTubeShoot and edit short-form video using CapCut, Premiere Pro, or Final Cut ProDesign graphics using Adobe Illustrator, Photoshop, and CanvaDevelop content pillars that drive engagement and meet KPIsGrow organic reach so paid amplifies what's already working rather than carrying sales alone AI Tools & Workflow Optimisation Leverage AI tools (Claude, Gemini, ChatGPT, Midjourney, Runway, etc.) to enhance speed and qualityTest latest AI developments weekly and integrate into workflowsUse AI for ideation, copywriting, image generation, and video enhancement Multi-Market Content & Conversion Focus Create content that resonates across UK and USACraft attention-grabbing hooks that stop the scroll in the first two secondsDesign strategic CTAs that drive conversionsMonitor trends daily and adapt to My Carry Potty's brand voice Campaign Execution & Operations Work with Marketing Director to plan and execute multi-platform campaignsCoordinate
launches across social, email, and paid adsDeliver campaign assets on brief and on deadline, first timeComplete tasks independently and troubleshoot issues proactively How You'll Be Measured A simple scorecard, reviewed monthly. Baselines set in week one, targets agreed by day 30: Output- consistent daily volume across platformsOrganic reach- monthly views and videos breaking out past targetEngagement quality- engagement rate, saves and sharesConversion contribution- content that measurably drives traffic and salesInitiative- what you launched that nobody asked you to launch Must-Have Skills Core Competencies 3+ years running social for a consumer brand, where you personally produced the contentExperience inside a scaling brand - somewhere growing fast, with a small team and limited resourceAdvanced video editing (CapCut, Premiere Pro, or Final Cut Pro) with strong portfolioProficiency in Adobe Illustrator and/or PhotoshopDemonstrable organic growth results - an
account you took from A to B, with the numbersHands-on experience with AI content tools and willingness to experiment with emerging platformsFamiliarity with Meta and TikTok advertising platformsUnderstanding of consumer psychology and conversion-focused copywriting Work Style You set your own agenda against agreed goals rather than waiting to be toldThrive in fast-paced environments with multiple deadlinesProactive, solutions-oriented, and detail-focusedComfortable applying an established brand system rather than inventing your ownComfortable receiving feedback and iterating quickly What We Offer Competitive salary based on experienceGenuine ownership of a channel that matters to the businessDirect mentorship from Marketing DirectorRoom to grow and develop new skills in a fast growing companyReal impact on a rapidly scaling businessCollaborative team culture where your ideas matterMission-driven brand that genuinely helps families #J-18808-Ljbffr