Social Media Manager

The RoleWe are seeking an ambitious, highly organised, and aesthetically driven Social Media Manager to own and execute our social media strategy. This is a hands-on, high-impact role. You will translate the Virtue Vets brand into consistently exceptional social media content across digital platforms.
You will work directly with the CMO and marketing team in a high-autonomy role, with exposure to all aspects of building a modern luxury brand. Being a pet owner is a major plus. You must immerse yourself in the business and understand how vet clinics operate and why we are different.
Prior ExperienceYou must have held an SMM role before at a premium direct to consumer business: high-end gyms, spas, aesthetic clinics, hospitality, hotels, luxury goods and experiences
Key ResponsibilitiesStrategy and Planning: Develops and implements social media strategies that align with company goals, including setting up content calendarsContent Creation & Editing: Creates, edits, and publishes daily content, including text, images, and videos (Instagram, YouTube, Facebook, TikTok, LinkedIn). You must make your own covers, captions and subtitlesCommunity Management: Engages with followers by replying to comments, messages, and mentions to foster relationships and handle customer service.Analytics & Reporting: Tracks key performance metrics (ROI, engagement rates, reach) to analyze campaign performance and adjust strategies.Trend Monitoring & Strategy Adjustment: Stays up to date with the latest social media trends, platform updates, and viral content, adapting the brand's approach accordingly.Paid Social Advertising: Often manages paid ad campaigns (e.g., Meta Ads, LinkedIn Ads) to increase reach and conversions.Brand Protection: Maintains consistent brand
identity (branding, tone) across all platforms to ensure a positive brand imageEvents: Actively participate in marketing events capturing content
Skills & ToolsTools: Scheduling and monitoring platforms.Content Creation: Proficiency in graphic design tools (e.g., Canva, Adobe, Figma), video editing apps (e.g., CapCut, Premiere), and copywriting.Skills: Strong communication, creativity, analytical skills, and adaptability to new trends.
Why Join Virtue Vets?Work directly with the Founder and CMO in a high-impact, high-autonomy roleExposure to all aspects of building a premium, category-defining brandJoin a high-performing, ambitious teamDirect influence on clients and business growthSignificant career progression as we scale
How to ApplyApply via LinkedIn with your CV

About Us @virtuevets virtuevets.comVirtue Vets is London's premier next-generation veterinary care and pet wellness clinic group. We deliver exceptional clinical care alongside a premium, highly personalised experience in beautifully designed clinics.
Our clinics are meticulously designed with a contemporary, design-led aesthetic, creating a calm, elevated environment for both pets and their owners. Equipped with advanced diagnostic, surgical, and in-house laboratory technology, we operate at the highest standard of clinical excellence.
We are scaling and building a 100-clinic network across the UK.