Social Media Executive

Are you always spotting the latest trend before everyone else? Do you love creating engaging content, telling great stories and building brands through social media?
We're looking for a Social Media Executive to help bring some of the UK's most recognised hospitality brands to life across Instagram, TikTok, Facebook and emerging platforms.
This is a hands-on role for a creative and commercially aware social media professional who thrives on creating content that people genuinely want to engage with. From filming restaurant openings and capturing incredible food content to working with creators and spotting the next big trend, you'll play a key role in growing our brands, engaging our guests and driving real business results., You'll be responsible for producing engaging, platform-first content that showcases our brands, people, food and guest experiences.
+ Create content across Instagram, TikTok, Facebook and emerging platforms.
+ Capture photography and video content across our restaurants.
+ Produce engaging Reels, TikToks and short-form video content.
+ Write compelling copy that brings each brand's personality to life.
+ Support seasonal campaigns, restaurant launches and key business initiatives.

Help Shape Our Social Strategy
You'll work closely with the wider marketing team and agency partners to deliver social activity that supports both brand and commercial objectives.
+ Contribute ideas, trends and recommendations that drive engagement and audience growth.
+ Support the planning and delivery of content calendars and campaigns.
+ Ensure all content reflects each brand's tone of voice, positioning and guest experience.
+ Identify opportunities to increase reach, engagement and brand awareness.

Build Engaged Communities
Social media is about more than posting great content.
+ Manage day-to-day community engagement across selected brands.
+ Monitor brand conversations, mentions and reviews.
+ Support influencer partnerships and creator collaborations.
+ Identify emerging creators, communities and partnership opportunities.

Use Insight to Drive Performance
You'll combine creativity with data, helping us understand what works and why.
+ Monitor content and campaign performance across social platforms.
+ Use insights and analytics to shape future content decisions.
+ Identify opportunities to improve engagement, audience growth and brand affinity.
+ Support wider business objectives including bookings, covers and guest acquisition.

Collaborate Across the Business
You'll work closely with CRM, Digital, PR, Operations and Design teams to maximise the impact of our campaigns.
+ Support the delivery of integrated marketing campaigns across multiple channels.
+ Spend regular time in our restaurants identifying content and storytelling opportunities.
+ Help ensure social media activity supports wider business goals and commercial performance.

You're creative, organised and passionate about social media, content creation and digital culture.
We're looking for someone who has:
+ 2-3 years' experience in a social media, content creation or digital marketing role.
+ Experience creating content across Instagram and TikTok.
+ Strong copywriting and storytelling skills.
+ Experience shooting and editing short-form video content.
+ A strong understanding of social media trends, creators and online culture.
+ Excellent organisational skills with the ability to manage multiple brands and projects.
+ A proactive approach and the confidence to bring new ideas to the table.
Most importantly, you'll be someone who loves creating content, spotting opportunities and finding new ways to engage audiences.

When you join Individual Restaurants, you're not just joining one team. You're joining a collection of industry-leading restaurants, all with a stellar reputation for quality service and exceptional food. Explore roles across our collection of 30+ restaurants, including Piccolino, Restaurant Bar & Grill and Riva.

+ Competitive salary of £32,000-£36,000.
+ Hybrid working with a collaborative Manchester-based marketing team.
+ Generous discounts across our restaurant portfolio.
+ Career development and progression opportunities.
+ The opportunity to work with a portfolio of exciting hospitality brands.
+ A creative, fast-paced environment where your ideas can make a real impact.