Our Customer teams are right at the heart of what we do. Surrounded by some of the best brand and marketing specialists in the industry, you'll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team As a key role within the Social Media team, the Community Manager is responsible for setting the direction of how our brand shows up and engages with our audience. You'll be the bridge between internal teams, store accounts, and our social audiences-driving community-first conversations, platform innovation and best-practice, and cultural connection. You'll shape our community management strategy, championing representation, and trust across social. From training and empowering our store teams and internal colleagues to managing reputational response, you'll bring our community-first mindset to life-every comment, creator collaboration, and culture-led activation is an opportunity to surprise, delight, and strengthen love for our brand. What You'll Get: The world is changing and it's important we support our colleagues. People are at the heart of what we do at Primark so it's essential we provide the right environment for you to perform at your best. That's why we offer benefits that put you first Some of our benefits are:

• Healthcare, pension, and potential bonus.
• 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
• Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
• Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.
What You'll Do: In your role, you'll collaborate with different people across a range of skillsets. Here's a flavour of your day-to-day:
• Community Strategy and Engagement - Grow, foster, and engage the brand community by leading an always-on approach to meaningful interaction-turning conversations into connection and advocacy. Set the community management strategy, ensuring it reflects brand values and drives surprise and delight through every audience interaction.
• Brand in Culture & Creative Activations - Act as a strategic owner of our Brand In Culture -shaping and executing a calendar of community-led, culturally resonant moments. Partner with the Social, Talent, PR, VM, and Influencer teams to craft activations that make the brand famous, reinforce trust, and show up in the right way at the right time.
• Trust, Disruption & Reputation Management - Lead the execution of the Trust layer of our marketing calendar on social -using social to highlight our community impact programmes and change brand perception.
• Insights & Innovation - Use Sprinklr and other listening tools to monitor sentiment, trends, and feedback, regularly reporting actionable insights to the wider team.
  
  Proven experience building and managing brand communities across social platforms, with a deep understanding of audience engagement, feedback, and sentiment.
• A natural collaborator with the confidence to influence stakeholders and bring cross-functional teams behind big community-led ideas.
• Strong instincts to identify when and how the brand should respond to moments, paired with the drive and creative spark to execute them distinctively.
• Experience with setting up governance and content best content practices that encourages our colleagues to discover, participate, and join conversations with their in-store communities.
• Culturally curious and connected-you keep a finger on the pulse of what's happening in