Social Media Assistant

The University of Staffordshire is seeking a creative and dedicated Social Media Assistant to join the Marketing, Brand and Voice team on a maternity cover basis. This role focuses on developing and co-ordinating original multimedia content to strengthen the University's online presence for our targeted audiences. The successful candidate will implement strategic campaigns to promote the University's brand and systematically monitor social media activity to measure impact. You will employ creative strategies, including student-led content and targeted incentives, to foster meaningful online conversations and increase overall engagement. A critical component of the role involves directly supporting student recruitment by enhancing the performance of key platforms such as YouTube, TikTok, and Instagram.
Main Responsibilities
o Planning, creating, and scheduling social media content in line with the University's strategy and values to enhance the growth of the digital portfolio, reputation, and reach.
o Monitoring daily social media activity and playing a pivotal role in measuring the impact of digital communications.
o Actively participating in community engagement by speaking directly to prospective students on dedicated forums, including The Student Room, Campus Connect, and Reddit.
o Supporting ongoing prospect engagement, facilitating digital channel growth, and producing creative multimedia content.
o Aiding university recruitment efforts by focusing on increasing engagement from prospect audiences, specifically by enhancing output across YouTube, TikTok, and Instagram.
o Utilising a diverse digital skillset to creatively grow conversations across social platforms, which may include implementing incentives, developing student-led content, and leveraging platform engagement features.