SEO Manager

We are looking for a highly strategic, commercial, and data-driven SEO & GEO Manager to lead the BT consumer approach to organic search and the emerging world of AI-driven answer engines such as Google AI Overviews, Perplexity, and ChatGPT Search. The role owns the strategy, roadmap, and operating model to improve EE, BT and Plusnet brand discoverability, authority, and presence across both classic and generative search surfaces - translating visibility into measurable commercial gains across our digital channels. Acting as a centre of excellence, the role coordinates across internal teams (digital product, engineering, ecommerce, brand & PR, content, digital media and marketing effectiveness) and manages tooling partners. You'll blend technical SEO expertise with modern GEO tactics, and a user-first content and UX mindset, shaping how our brands shows up in the future of search while delivering value today through experimentation, data, and scaled execution. You'll drive measurable growth in traffic, conversion, and bookings from Organic and Direct channels while ensuring our platforms are technically sound, AI-optimised, and ready for the next generation of search. What you'll be doing

• Own and deliver the end-to-end SEO and Generative Engine Optimisation (GEO) strategy, driving organic bookings, revenue growth, and alignment with business and market priorities.
• Develop and maintain a rolling SEO/GEO roadmap, identifying and prioritising high-impact opportunities based on customer insights, performance data, and commercial objectives.
• Lead optimisation initiatives for emerging AI search platforms, including AI Overviews, ChatGPT, and Perplexity, improving visibility, citation rates, and answer share.
• Drive a content-led SEO strategy focused on user intent, experience, engagement, and conversion, working closely with Content, UX, and CRO teams.
• Establish and govern technical SEO best practices, including crawlability, indexation, Core Web Vitals, structured data, international SEO, and CMS optimisation.
• Partner with Product and Engineering teams to embed SEO requirements into development processes, release cycles, and digital platform enhancements.
• Foster cross-functional collaboration across Paid Search, Marketing, Analytics, Commercial, and Brand teams to maximise search performance and attribution effectiveness.
• Own SEO and GEO measurement, forecasting, and reporting, providing clear performance insights, recommendations, and opportunities to senior stakeholders.
• Maintain centralised SEO/GEO dashboards and performance frameworks, monitoring key metrics including organic bookings, share of voice, Core Web Vitals, answer share, and testing outcomes
• Stay ahead of search industry and AI platform developments, translating emerging trends into actionable strategies and continuous optimisation initiatives.
• Manage a team of 5 SEO Specialists., When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. Because we respect your right to privacy, you can choose not to allow some types of cookies. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.
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  Enterprise SEO Expertise & Organic Growth Strategy: Extensive experience delivering successful SEO strategies across large-scale digital environments, with strong technical and content SEO knowledge. Experience optimising content and website performance to drive organic growth, alongside an understanding of emerging AI Answer Engine Optimisation (AEO/GEO) practices
• Content, User Experience & Conversion Optimisation: Strong knowledge of content strategy and SEO best practices, with a user-first mindset. Experience working closely with content, UX and e-commerce teams to improve customer journeys, enhance user experience, and increase conversion performance
• Data-Driven Decision Making & Stakeholder Management: Proficient in web analytics, experimentation, forecasting and performance reporting using tools such as Google Search Console, GA4 and Looker. Able to communicate insights effectively and build strong relationships with stakeholders at all levels to influence decisions and drive results.
Desirable Skills / Experience
• Experience in Telecoms industry.
  
  You'll use your energy and ambition from similar roles where you've thrived, met goals, achieved targets, influenced others, or provided great service and you'll already have the transferrable skills to shine here. You'll take responsibility for delivering results and collaborate with your team to share ideas and celebrate success. We'll give you all the training, tools, and support you need to build your confidence and achieve your targets.
We understand that life doesn't always follow a set schedule, so we help our people work flexibly - for example, allowing you to plan your own breaks or bank time off to make sure you don't miss the moments that matter most. We have a singular culture that unites all our people: we are customer-first challengers, who are committed, clear and connected. Bring your energy, curiosity, and ambition - and we'll match it with opportunity. Join us at EE and turn your potential into performance. [For corporate TA within Consumer] EE is the UK's largest mobile network and a core brand within BT Group's Consumer unit. Many of our roles are employed by EE but work across a growing, multi-brand Consumer environment - supporting customers across our family of brands, BT, EE and Plusnet. You'll benefit from EE's strong people proposition, development opportunities and culture, while helping shape the future of consumer connectivity at scale.

Our Package Tailored benefits make a real difference. That's why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:
• 10% on target annual bonus
• Access to an online private GP 24/7 for you and your immediate family
• Market-leading paid carers leave with up to 2 weeks off
• Equalised maternity, paternity, and adoption leave - 18 weeks' full pay and 8 weeks' half pay
• Discounted EE and BT products, including mobile and broadband
• Market leading Pension scheme - 5% from you and 10% from us
• Holiday purchase scheme
You can select additional benefits, including healthcare, dental, gym memberships and more when you're ready. At EE, we're harnessing the power of technology to bring people together and make life better.