SEO Manager

Experteer Overview In this role you will scale Allica's visibility and customer growth through traditional and AI-enabled search channels. You will own the full SEO pillars-technical, content, off-page, and E-E-A-T-using AI and automation to boost productivity and commercial impact. You'll work across product and marketing teams to translate visibility into growth and shape a high-performing SEO function as the business scales. This is a hands-on, fast-moving role at a fintech-focused bank committed to helping established SMEs. Pay / Benefits

• Define and execute the SEO growth strategy and roadmaps across Technical, Content, Off-Page, and E-E-A-T Manage technical site health: crawlability, indexation, site architecture, structured data, Core Web Vitals Own keyword strategy, content gap analysis, and on-page optimization for high-ranking and converting pages Strengthen E-E-A-T signals through quality content and author/brand credibility Build domain authority with high-quality backlinks, brand mentions, and citations Expand presence on AI platforms (ChatGPT, Gemini, Google AI Overviews, Claude, Perplexity) and optimize content/schema for AI understanding Develop reporting to track AI citation frequency, prompt positioning, referral traffic, and share of voice Own end-to-end SEO reporting for visibility, traffic, and commercial metrics Manage the SEO tool stack and analytics setup for data accuracy and actionable insights Create AI-assisted workflows to streamline content creation, technical audits, and data analysis Collaborate with product squads, distribution, engineers and operations to support Allica's growth goals Tasks 4+ years hands-on SEO experience (preferably in B2B, fintech, or regulated industries) with proven commercial impact Proven ability to build authority through high-quality content, entity signals, and credible branding Hands-on experience optimizing content, schema, and entities for AI platforms Strong technical knowledge: crawling, indexation, site architecture, Core Web Vitals, redirects, canonicals, structured data (Schema.org) Proficiency with Google Search Console, GA4, Ahrefs, Screaming Frog, SEOmonitor CMS experience (e.g., HubSpot) with basic HTML/CSS knowledge for rapid implementation Strong data analysis skills (Excel, SQL, Python) and familiarity with analytics/visualisation tools Ability to communicate SEO performance and recommendations to technical and non-technical audiences Knowledge of multi-market SEO (hreflang, localisation, domain strategy) Key requirements Full onboarding and development opportunities Flexible working options Pension contributions Discretionary bonus scheme Private health cover Life assurance
  
  to backlinks, brand mentions, and citations Expand presence on AI platforms (ChatGPT, Gemini, Google AI Overviews, Claude, Perplexity) and optimize content/schema for AI understanding Develop reporting to track AI citation frequency, prompt positioning, referral traffic, and share of voice Own end-to-end SEO reporting for visibility, traffic, and commercial metrics Manage the SEO tool stack and analytics setup for data accuracy and actionable insights Create AI-assisted workflows to streamline content creation, technical audits, and data analysis Collaborate with product squads, distribution, engineers and operations to support Allica's growth goals Tasks 4+ years hands-on SEO experience (preferably in B2B, fintech, or regulated industries) with proven commercial impact Proven ability to build authority through high-quality content, entity signals, and credible branding Hands-on experience optimizing content, schema, and entities for AI platforms Strong technical aaaaaa
data crawling, indexation, site architecture, Core Web Vitals, redirects, canonicals, structured data (Schema.org)
• Proficiency with Google Search Console, GA4, Ahrefs, Screaming Frog, SEOmonitor CMS experience (e.g., HubSpot) with basic HTML/CSS knowledge for rapid implementation Strong data analysis skills (Excel, SQL, Python) and familiarity with analytics/visualisation tools Ability to communicate SEO performance and recommendations to technical and non-technical audiences Knowledge of multi-market SEO (hreflang, localisation, domain strategy) Key requirements Full onboarding and development opportunities Flexible working options Pension contributions Discretionary bonus scheme Private health cover Life assurance