SEO Executive - Platforms & LLM Discovery

Your team: Join the dynamic UK e-commerce team, a group dedicated to driving audience growth strategy across all commercial content verticals for both The Sun and The Times. We focus on defining and implementing multi-channel audience strategies, leveraging SEO, platform management, and generative AI search operations to drive traffic and commercial revenue. Your role: You will play a pivotal part in shaping and delivering the audience growth strategy for two of the UK's biggest newsbrands. Collaborating closely with the SEO management team, you will champion multi-channel strategies-with a sharp focus on SEO, platform management, and generative AI search operations-to maximise traffic and revenue across both The Sun and The Times. Day to day you will:

• Drive distribution and audience growth strategies across Organic Search, Google Discover, Google News, Social Media, Newsletters, Push Notifications, and Internal Traffic.
• Optimise commercial and seasonal content (such as Black Friday and Christmas) to align with algorithmic mechanics and user behaviours across different platforms.
• Tailor content strategies to suit distinct readerships, balancing high-volume consumer shopping trends with high-intent, premium commercial recommendations.
• Identify emerging shopping trends and keyword opportunities to provide editorial teams with structured plans that boost traffic and visibility.
• Oversee daily operations and visibility across Large Language Models (LLMs) and AI answer engines, ensuring commercial content is accurately indexed and cited.
• Test and deploy AI workflows and prompt tools to assist editorial teams with automated trend extraction, keyword research, and content refresh cycles.
• Analyse traffic, conversion rates, and revenue performance via regular audits, translating data insights into actionable strategies for content creators and commercial leadership.
  
  Practical experience in hands-on SEO and audience growth within a digital publishing, newsroom, or commercial media environment.
• Proven background in managing diverse content distribution channels, including Google Discover, Social Media, Newsletters, and Organic Search.
• Deep understanding of LLM tools and generative AI search engines, with the ability to optimise content for these emerging platforms.
• Strong technical SEO foundation, including a solid grasp of Core Web Vitals and analytics tools such as Google Search Console, Google Trends, SEMrush, and GA4.
• Keen commercial acumen, specifically an understanding of affiliate marketing dynamics, commercial user intent, and e-commerce growth tactics.
• Adaptable communication style, enabling you to tailor SEO copy and headline strategies for both tabloid audiences and premium broadsheet readers.
• Collaborative mindset with the ability to partner effectively across Editorial, Commercial, and Technical SEO teams to achieve shared growth objectives.
• Familiarity with operating enterprise publishing systems like WordPress.
  
  News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.
At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace. Certain roles may necessitate additional in-office days; please discuss this with your recruiter for specific requirements.